Tag: television

The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...

There are 125 million Netflix users worldwide and more than 140 million hours of TV programmes and films are enjoyed ...

To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...

Come the end of this year, eMedia Investments, the parent company of eNCA and e.tv, will have a second news ...

With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...

As streaming services increase in popularity, and televisual content becomes more individualised, people will increasingly crave the collective big screen ...