My wish list for the alt measurement movement
It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the ...
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Tag: television advertising
Five habits to learn from the world’s most creative and effective ads
Consumers rate Heineken’s ‘Cheers to all’ the world’s most creatively effective ad for 2020.
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Why there’s no Covid in this year’s Christmas ads
To use a phrase used more this year than I’ve had mince pies, 2020 has been unprecedented. November heralds the ...
Read moreHow nimble, relevant advertising can save brands during times of crisis
There are demonstrable benefits that we can see that come from spending through a downturn as consumers prove to be ...
Read moreTV is THE metaphor for video’s future
The future of TV as the defining device for the future of video is no longer tied to what TV ...
Read moreFour decades of pent-up need for changes will upend TV ad world
Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes ...
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