Tag: television advertising

The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...

The argument about the pros and cons of mixing advertising with editorial is now utterly irrelevant; as long as the ...

*CYBERTORIAL: Tshireletso Yvonne Diogo, Marketing Manager at Cinemark, comments on the status of advertising and cinema in South Africa.  One ubiquitous ...

There is not much of a question that more and more companies -- buyers, sellers and intermediaries alike -- are ...

Advertising has made its way into programming on television but in some cases it has become too obvious and disconcerting. ...

I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch ...