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  1. 1

    Umkondo

    I would also add Place as another P. With TV moving into the digital age, TV channels are now global, especially cable TV channels. The problem advertisers will face will be paying to advertise to an audience where neither their products nor services are available (especially banks and airlines). I recently saw an advert for a Nigerian car dealership on Dstv — which hardly makes the adspend very efficient since I and almost everyone else in South Africa looking at it will never deal with the dealership – and I would imagine SA makes for a sizeable chunk of the Dstv viewership.

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