I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. It's because programmatic advertising cheats everyone involved (except some in the... Read more
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more
Welcome to 2020, the year that many folks are calling the 'Year of AVOD', when ad-supported video on demand streaming services become the next new big thing. Read more
For the most part, digital-born approaches can only make the TV ad world better. Read more
Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
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