We need a grounded ad industry. Advertising means too much to the world. It can be a truly noble industry. But we will have a hard time finding and truly living that nobility if we can’t fin... Read more
However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit in the gaps in today’s TV ad measurement. Content versus ad ratings should b... Read more
It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the sudden we have major players in the world of TV and premium video advertising cl... Read more
What was for decades a show about the latest in consumer electronics gadgets has, for the last 10 years, become a key go-to event for many of those in the world of advertising. Read more
In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when they can build video campaigns across TV, streaming and embedded dig... Read more
The human juice is back in the ad business. Conferences and events are back. Wall Street’s on-and-off love affair with ad tech is back. And, so important for so many of us, New York City is... Read more
