For the most part, digital-born approaches can only make the TV ad world better. Read more
Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
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