Those who survive in TV ad biz will be proactive and bring change on themselves before it’s foisted on them. Read more
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
AT&T has launched a branded advertising and analytic division, called Xandr. Read more
The explosion of ads across multiple screens and platforms will slow down and then actually reverse over the next five or so years. Here's why... Read more
Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into the mix? Read more
Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in the med... Read more