Dave Morgan | The Media Online

We must make a difference: ad industry response to murder of George Floyd

Posted By: Dave Morganon: June 15, 2020In: Advertising

The past week has brought announcements of extraordinary efforts across the media and advertising industry in response to George Floyd's murder. Read more

Heeding ANA call to reform TV buying

Posted By: Dave Morganon: June 01, 2020In: Advertising

With this terrible public health crisis unleashing extraordinary disruption on every part of the media industry, there’s no time like the present to bring some much-needed transformational a... Read more

TV is THE metaphor for video’s future

Posted By: Dave Morganon: April 29, 2020In: Television

The future of TV as the defining device for the future of video is no longer tied to what TV networks, broadcasters and syndicators do. Read more

Four decades of pent-up need for changes will upend TV ad world

Posted By: Dave Morganon: April 14, 2020In: Advertising

Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes are likely to be permanent in the world of TV and video advertising? Read more

Why programmatic advertising won’t work on TV

Posted By: Dave Morganon: March 02, 2020In: Advertising

I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. It's because programmatic advertising cheats everyone involved (except some in the... Read more

Video games as part of TV ad ecosystem

Posted By: Dave Morganon: February 03, 2020In: Advertising

Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more