We have nothing to lose by losing the cookie. This is not a bad time to go back to the drawing board and come up with new approaches and new architectures to deliver more relevant, better yi... Read more
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness to talk about the tough issues. We need to balance collegiality with challenge, even if... Read more
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types of ads on different marketing objectives. Read more
Some are predicting the demise of the agency, pointing disruptions such as digitisation, globalisation, holding company acquisitions and changing consumer behaviours and the aggressive moves... Read more
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data to thousands of TV ad media buyers. Read more
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder and CEO of Quirk, an agency primarily... Read more
