P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers makes its largest media expenditures. Read more
Simply put, the digital future we've long imagined is hurtling toward us, much faster than most are prepared for. Read more
More people are watching more TV. More people are watching more streaming services. More people are watching different programming than they watched last year. Read more
The past week has brought announcements of extraordinary efforts across the media and advertising industry in response to George Floyd's murder. Read more
With this terrible public health crisis unleashing extraordinary disruption on every part of the media industry, there’s no time like the present to bring some much-needed transformational a... Read more
The future of TV as the defining device for the future of video is no longer tied to what TV networks, broadcasters and syndicators do. Read more
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