The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business. Read more
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many are clearly already jumping in with both feet. Read more
What's most important is that folks in our industry care about undisclosed payments and the consequences of these perverse incentives. Be curious. Be diligent. Investigate. Ask questions. De... Read more
'It is better to reach the right person in the right context once, even if [it’s] expensive, than to reach that person 25 times in cheap, wrong places.' Read more
