Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to retool. Read more
With so much going on, I believe there's never been a more important time for folks to step back a bit, gain some perspective and think bigger. This is a time to read and think. Read more
I believe the broadband connection of television to the internet is likely to have a bigger impact on media and entertainment than the smartphone has -- much more even than we have seen sinc... Read more
TV has certainly been resilient in the face of decades of digitisation of the media world. It also has some big challenges to overcome to win in an online-commerce-centric world. Read more
The Activate Media Technology Outlook 2021 is a special view on how consumers are changing their media behaviours and preferences, and looks at everything from TV to ecommerce to gaming. Read more
