Tag: Dave Morgan

The advertising industry is not the financial industry, so folks should stop trying to shoehorn financial market methodologies into advertising ...

Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...

Noted Wall Street analyst and media research guru Brian Wieser of Madison & Wall just released a bombshell report on ...

If all of the leads, transactions and sales that digital ad companies claim in their attribution reports were actually true, ...

I am a close watcher of the agency business in the US, and am very big on independent agencies in ...

Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or ...