P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers makes its largest media expenditures. Read more
Simply put, the digital future we've long imagined is hurtling toward us, much faster than most are prepared for. Read more
More people are watching more TV. More people are watching more streaming services. More people are watching different programming than they watched last year. Read more
The past week has brought announcements of extraordinary efforts across the media and advertising industry in response to George Floyd's murder. Read more
