Some are predicting the demise of the agency, pointing disruptions such as digitisation, globalisation, holding company acquisitions and changing consumer behaviours and the aggressive moves... Read more
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data to thousands of TV ad media buyers. Read more
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder and CEO of Quirk, an agency primarily... Read more
There is so much that’s good in advertising today. Yes, there are changes and they are hard to predict. Yes, the changes are coming faster and faster. But... Read more
An abject lesson for the SABC? How digital migration and cable cord cutting has seen the US over the air television audience boom. Read more
From blockchain to AI, here are some of the trends and technologies whose hype exceeds their real-life impact. And a prediction of a game changer for 2019. Read more
