TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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Tag: Terry Murphy
Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
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First steps of the PAMS journey completed
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out.
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The PRC JIC: More than just an acronym
There was a cheery informality to the Publisher Research Council’s invitation to its ‘Immersion Workshop’ held last week at the ...
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Eish, it’s lekker when billboards talk the lingo
Changing a payoff line like 'From Ow Ow to Wow Wow' to 'From Eish Eish to Sharp Sharp' can make ...
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