In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV. Read more
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure. Read more
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
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