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The commuter market is the country’s single biggest consumer market, comprising approximately 22.6 million people (AMPS, 2015) and offering a ...
Read moreIt’s election time again – just in case the plethora of placards and billboards plastering the city had escaped your ...
Read moreAdvertising on local taxis is a little contentious. Quite a few potential clients rule it out immediately, regardless of how ...
Read moreOut of home media (OOH) such as billboards, are known to be ‘media multipliers’ in that they can amplify the ...
Read moreThe Outdoor Advertising Association of America (OAAA) has announced the finalists for the 2016 OBIE Awards. Now in its 74th ...
Read moreOne thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, ...
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