Advertising to the commuter market makes good sense
The commuter market is the country’s single biggest consumer market, comprising approximately 22.6 million people (AMPS, 2015) and offering a ...
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Tag: Terry Murphy
Political billboards gun for headlines
It’s election time again – just in case the plethora of placards and billboards plastering the city had escaped your ...
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Briefly… Dispelling the negative perception of taxi advertising
Advertising on local taxis is a little contentious. Quite a few potential clients rule it out immediately, regardless of how ...
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Amplifying digital campaigns by using OOH
Out of home media (OOH) such as billboards, are known to be ‘media multipliers’ in that they can amplify the ...
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Briefly… Simplicity and innovation earn campaigns a shot at the 2016 OBIE awards
The Outdoor Advertising Association of America (OAAA) has announced the finalists for the 2016 OBIE Awards. Now in its 74th ...
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What’s up with OOH in Africa?
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, ...
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