Forgotten generation: Five reasons why you shouldn’t overlook Gen X just yet
There has been a lot of talk about marketing to Generation Z and their purchasing power. Even though it's clear ...
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Tag: Tony Mallam
A connected collab as Massiv Metro partners with The Media Connection (with videos)
A recent Media Connection-hosted event was the perfect opportunity to showcase the brand’s new partnership with online radio station Massiv ...
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The questionable measurement of online radio audiences
How online radio listenership is measured is a controversial subject. Five years ago, it was a scandal. What's happened since ...
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A ‘massiv’ opportunity to entertain metro taxi commuters
Massiv Metro caused quite a stir in the radio space when it launched at the beginning of May. A product ...
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All the media moves
Media Moves… TheMediaOnline's weekly round up. Mr Magic takes time out. Ster-Kinekor’s Tshireletso Yvonne Diogo promoted. Quirk Cape Town appoints new managing director. Changes in ...
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Radio on the RISE with a bit of Vuma
Times Media Group has made good its intention to acquire more broadcasting companies, this time buying a 65% stake in ...
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