Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted community of active users who influence future messag... Read more
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the big hoo-ha years ago about subtle product... Read more
CYBERTORIAL* Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality – one that is most likely already estab... Read more
OPINION: Twelve years ago I wrote in an online column that South Africa’s ad industry would go into the year 2004 facing a couple of massive challenges. The first, I suggested, was reg... Read more
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and th... Read more
Public sector advertising differs from commercial advertising in its intent, approach and strategic objectives. Government needs media and marketing partners who understand the unique challe... Read more
