Kantar illuminates 2023 marketing and media trends
As the cost-of-living crisis reshapes business reality, Kantar today reveals Media Trends and Predictions 2023, its annual forecast for how ...
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Tag: trends
Biggest PR and marketing trends to watch in 2023
The secret to building a successful track record for marketing-communications is to keep up with international trends, while leveraging local ...
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The five trends shaping the consumer goods sector
Just when everyone thought it would be back to normal after the Covid-19 pandemic, the fast-moving consumer goods (FMCG) industry ...
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Shifting gears and making the leap
Media agencies have had to wrestle with a huge amount of disruption, but the ones who’ve done so successfully are ...
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Evolving OOH in a time of growth
It’s clear Africa presents a massive opportunity for the OOH industry, as long as we take steps to make the ...
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Seven Days on Twitter: Daylight robbery – a country on #AutoPilot
A seven-day Acumen Media Report by Tonya Khoury. Jumping, galloping media. That’s one way to describe a rampant week in the ...
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