Behind the Brand: Sweet memories as Cadbury turns 80 years old, and re-gifts its presents
The chocolate flowed, gifts were re-gifted, and food trucks kept people nourished, as iconic SA brand Cadbury celebrated its 80th ...
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Tag: video
Naspers goes on a charm offensive
Naspers has adapted and changed itself, from deriving 90% of revenue from media and video entertainment a decade ago to ...
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Soccer Laduma and Kick Off: Fan favourites for wide audience reach
Clint Roper, head of content marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a ...
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The evolving role of the CMO to curate hyper-relevance
Chief marketing officers from various brands gathered at an event to network, share knowledge and discuss their changing role in ...
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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Mercedes-Benz SA renews partnership with Beautiful News
In the week that would have seen Nelson Mandela’s 100th birthday, Mercedes-Benz SA has reiterated its commitment to good news ...
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