If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
While state capture has been strong in South African discourse, it has been driven mainly by civil society bodies, business and politicians. Read more
While much has been said about state capture in South Africa, new research is uncovering the opinions of ordinary SA citizens on this matter. Read more
Africa has increasingly become a haven for content creation. But which companies are making the most of the opportunities and what is their approach? Read more
YouTuber Caspar Lee believes that youth and creativity are key in today's social media companies. He was recently named as chief innovation officer of UK-based Influencer. Read more
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