How the advertising industry can drive demand for a low-carbon lifestyle
There is no time to waste in getting this right. The collective efforts of the advertising and marketing industry - ...
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Tag: World Economic Forum
The next C-suite role that every company needs: chief trust officer
Online toxicity, data breaches and systematic biases have damaged the operations of digital platforms in recent years, and public trust ...
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Gaming is booming and is expected to keep growing
If you’re not gaming already, there’s a chance you might be soon. The video game sector is booming – and ...
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Which generation has the most trust in brands?
When brands take a stand on human rights, climate, gender equity or racial justice, there is a 4-to-1 higher likelihood ...
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How to build an economically viable, inclusive and safe metaverse
Even the leaders of businesses building the metaverse recognise a lack of common understanding about what the new medium will ...
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Why LGBTQ representation should be a priority for business and media
More than 90% of agencies and advertisers agree that companies can make consumers more familiar with diverse groups of people and break ...
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