From the stage to the classroom
What began as one woman's search for a more meaningful audience has grown into one of South Africa's most enduring ...
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Tag: youth marketing
Gaming beats social for Gen Z attention in South Africa
Young South Africans prioritise money, careers and family support over fame or status spending. Family and self-decision drive purchases far ...
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On trend and aspirational: Winners in the Sunday Times GenNext Awards
The 21st edition of the annual Sunday Times GenNext Awards held at The Empire Conference & Events Venue in Johannesburg on 23 ...
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Future-proofing brands: Keep up to date with and listen to the next generation
The Sunday Times Next Generation conference was a useful demonstration of how our youth thinks differently; if marketers are to ...
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‘A generation of me, me, me’
Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut ...
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Marketing strategies for the WOKE generation
Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations ...
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