On trend and aspirational: Winners in the Sunday Times GenNext Awards
The 21st edition of the annual Sunday Times GenNext Awards held at The Empire Conference & Events Venue in Johannesburg on 23 ...
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Tag: youth marketing
Future-proofing brands: Keep up to date with and listen to the next generation
The Sunday Times Next Generation conference was a useful demonstration of how our youth thinks differently; if marketers are to ...
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‘A generation of me, me, me’
Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut ...
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Marketing strategies for the WOKE generation
Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations ...
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Back-to-uni: Five ways brands can talk to students effectively
As students head off to universities and colleges across South Africa, brands need to make sure that they tailor messages ...
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Five ways to market to youth in 2017
In order to empower the South African youth, we need to give them the right information. But in a society infiltrated with ...
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