Connecting brand stories with connected consumers
Telling brand stories on the African content and connecting with a new generation consumer were the main themes at a ...
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Tag: youth
Rami Chuene: The jazz queen of SABC radio
Rami Chuene said yes straight away when the SABC approached her to present a jazz show on their radio station, ...
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The woman behind Gareth Cliff: The mentor turned manager and now business partner
'We had to sit on the idea because we knew it was ahead of its time... SABC was getting tighter ...
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Constant, clear communication, real partnerships and the commoditisation of agencies
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than ...
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Radio is not sexy enough, and South Africa’s radio players are not enemies
One of the most prominent themes to emerge from the Radio Days Africa 2018 conference was a call for more ...
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News in a minute: Keeping Generation Y informed and engaged in 60 seconds
BBC Minute might have solved the problem of the short attention span by being the only 60 second video and ...
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