Where to next for influencer marketing?
There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...
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Tag: YouTube
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of ...
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Beyond the Billboard podcast enters video space
The duo behind the successful Beyond the Billboard podcast are taking it beyond audio and into the realm of video. ...
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YouTube was born from a failed dating site
When three former PayPal employees, Steve Chen, Chad Hurley and Jawed Karim, registered the domain www.youtube.com 20 years ago, they ...
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Seven Days on Social Media: #Panyasa vs #Mbalula and the First Rule of #YouTube
The first rule about YouTube is don’t talk about what’s happening in the Palestine and Lebanon. The second rule of ...
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More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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