Nielsen launches YouTube mobile in-app measurement for South Africa
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics ...
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Tag: YouTube
Video is the marketing future but also decidedly dangerous to brands
Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its ...
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The message is now the medium
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers ...
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YouTube: The new children’s TV
Children aren’t watching TV like they used to. Surprise eggs, toy reviews, nursery rhymes and Lego building, YouTube is changing ...
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YouTube Music launches in South Africa
Broadening the scope of its offerings, video-sharing website YouTube has introduced a new music streaming service to the South African market. YouTube ...
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Focus on Google Smart Shopping campaigns: The pros and the cons
Smart Shopping was introduced by Google in 2018 and signifyed another step towards automated and machine-learning focused advertising. Tested and ...
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