Media beyond the numbers: How do we value media?
How do we value media? What is the value proposition that it carries? Is it readership or viewership? Is it ...
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Tag: YouTube
The path to cutting the cord
Cutting the cord is a great idea, but it doesn’t necessarily total a cost savings. It’s a lifestyle decision.
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Seen it, ‘gram it: Social media and social anxiety
We no longer know what impulse control is and, even worse, we no longer care about the time we spend ...
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Nielsen launches YouTube mobile in-app measurement for South Africa
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics ...
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Video is the marketing future but also decidedly dangerous to brands
Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its ...
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The message is now the medium
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers ...
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