Now you can do all of your Absa banking in the time it takes you to drink your cup of coffee. To get this message across to consumers Absa is running an advertising campaign inside Nine Mile Media’s Billads bill folders at upmarket coffee shops and restaurants from 1 to 30 November 2012.
“Absa is encouraging its customers to do their banking online by generating awareness of its improved online banking service that makes banking more convenient for customers,” explains Richard Lord, associate media director at The MediaShop, who booked the Billads campaign on behalf of Absa.
Billads was a natural fit in which to spread the message, as coffee shops and restaurants are the ideal locations for Absa to connect with its upmarket consumers.
“In today’s fast paced world it is unusual to see a person without a tablet or laptop at a coffee shop or light meal environment. With the ease of access to the web, via 3G or even free Wi-Fi, consumers have instant access to their banking and online life,” says Craig Segal, managing director of Nine Mile Media.