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4 Comments

  1. 1

    Guest

    I have done a bit of homework into the Indian papers and there seems a definite divide between the publishing success and quality of the editorial content. I recommend a blog by Prof George Brock’s, head of Journalism at UK’s City University on the subject. http://georgebrock.net/indian-media-expanding-alright-but-in-the-wrong-directions/. .I have a study tour to India planned and if I get eight people on board can make it happen fairly quicklly.

  2. 2

    Cherilyn Ireton

    I have done a bit of homework into the Indian papers and there seems a definite divide between the publishing success and quality of the editorial content. I recommend a blog by Prof George Brock, head of Journalism at UK’s City University on the subject. http://georgebrock.net/indian-media-expanding-alright-but-in-the-wrong-directions/.
    .I have a study tour to India planned and if I get eight people on board can make it happen fairly quickly.

  3. 3

    Sourav Roy

    I don’t quite agree with the analogy of the writer. No doubt that the Times of India has one of the cleverest marketing team any newspaper can think of but the side-repercussions are easy for an average india to spot on a daily basis in stead of a ‘fly-in’ visitor. And what exactly is that? Well, the newspaper allows anybody to buy column space and get their stories written by the editorial teams, while also having the right to choose the positioning of the news placement, at a premium though, making readers believe that the ‘news’ was covered/written by the newspaper’s editorial staff. Actually, there’s a complete to churn this kind of make-believe reports called ‘Space Marketing’.

  4. 4

    Sourav Roy

    And that is where the distinction between news and paid content is disappearing in Indian newspapers, especially the Times of India. Oh did I forget to mention that a huge chunk of revenue in Indian newspapers is also generated by ‘caste and race based’ matrimonial advertisements. The marketing department often brainstorms how to dig deeper into these casteist matrimonial supplements so as to generate revenue. No wonder millions in India pay for such advertisement placements, thereby also making many dailies such as the Times of India being bestsellers. Perhaps, the author should ask the CMO of Times of India to mail him the weekly caste-based matrimonial supplements from India. That should be fun!!

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