Digital has claimed its place in Africa’s emerging economies, but those traditional platforms that are innovating to keep fresh will remain relevant, and will survive. Mobile dominates connectedness and print’s refusal to expire has birthed inventive ways of packaging information and engaging consumers.
These are just some of the insights offered in The Media Report, a new annual for brand owners, advertising agencies and marketers by brand intelligence firm Ornico and The Media Online, the online affiliate to The Media, published by Wag The Dog Publishers. Championed by Ornico CEO Oresti Patricios, who is the managing editor of the resource, and The Media Online editor Glenda Nevill, who is guest editor for this collaboration, The Media Report provides a clear view of the ins and outs of media in the year that was, the coming year 2014 and beyond.
The Media Report says that television and online’s love-hate relationship continues, but presents mammoth opportunity for integration. Meanwhile on the social networking front, the hyperactive social landscape calls for cautious yet extensive navigation on the part of intelligent brands, in order to stay ahead of the pack.
The Media Report is a celebration of technology, the possibilities of digital, the magic of mobile, but also investigates the challenges that South Africa’s more traditional media face as they move towards the new year. With contributions from some of the media industry’s greats, The Media Report touches on some precarious issues and paves way for continued discourse.
The full report can be downloaded here: The Media Report_Nov 2013