All the media moves

Media Moves… TheMediaOnline’s weekly round up. Dr. Ludi Koekemoer retires as principal and MD of the ACA’s AAA School of Advertising. Lee Curtis appointed as general manager of Posterscope SA. The ACA announces the 2015/2016 Board of Directors. BRC job opportunity! We need a research director (EE position). Dubai-based PR agency selects DUO as its Africa partner. Arc on the up with two new accounts. UFO spreads the word for Discovery Insure. Keys Communications launch Zimbabwe Unilever campaign. A decade of collaboration and partnership comes to an end. 3D Shell Supports Securex/A-OSH Africa. Students graduate from the Careers24 Job Readiness Initiative

This week’s BIG move: Dr. Ludi Koekemoer retires as principal and MD of the ACA’s AAA School of Advertising

Dr. Koekemoer joined the organisation in January 1999 and has contributed greatly to the school, the ACA and the industry at large during his tenure. Within the academic environment, Koekemoer was instrumental in raising the bar for the school. Among other highlights, the school received IAA (NY, USA) accreditation in 1999, while the following year CHE (Council on Higher Education) registration as a Private Higher Education Institution was announced. In 2004 Koekemoer was instrumental in developing the BA in Marketing Communication and BA in Creative Brand Communication degrees, with both courses obtaining SAQA accreditation.

“We are deeply grateful for the contribution Dr Koekemoer made to our Birthplace of Brilliant over the years,” said Odette van der Haar, member of the AAA School of Advertising Board. “He dedicated himself to building the AAA School into the fine and highly respected and successful institution that it is today.”

Success in terms of awards bears testament to the impact Dr. Koekemoer has had on the school’s collection of both local and international awards. Among these are five international Golds, 23 Gold Loeries, 11 Gold Pendorings, 3 Gold Assegais and the L’Oreal Brandstorm RSA winners’ award for eight out of the nine years since the inception of the competition.

Dr. Koekemoer is the only South African member of the American Advertising Academy and contributed a chapter on South Africa in their 2015 edition of Advertising Education Around The World.

In an exciting development, the ACA also announced that AAA Online – an eLearning academy – will be launched soon.

Who’s moved where

Lee Curtis appointed as general manager of Posterscope SA

Lee Curtis has joined the Posterscope team as the general manager across the Cape Town and Johannesburg offices. He will drive the overall day-to-day management for the strategy and planning teams. His main task is to develop new business alongside the management team. With 13 years industry experience and 10 years being spent in the Primedia-Unlimited stable as the sales and marketing executive, Curtis brings a wealth of retail knowledge to Posterscope.

“I am really excited to be working at Posterscope and within the Dentsu Aegis Network; moving from the media owner to the agency side will expose me to so many new ideas and opportunities,” Curtis said.

Craig Page-Lee, Group Managing Director for Posterscope South Africa stated, “Lee brings to Posterscope South Africa many years of strategy-led industry experience, coupled with a broad range of long-term client relationships and a high energy sales driven approach.”

The ACA announces the 2015/2016 Board of Directors

The Association for Communication and Advertising (ACA) held its 68th Annual General Meeting and elected new members to its board of directors.

At the meeting, chairperson of the ACA, Mike Gendel, reported on the ACA’s activities during the past fiscal year and stated that he was encouraged by significant progress made by the ACA in a number of areas. He reported that in terms of transformation, the MAC Charter had reached the minister of trade and industry and the ACA now awaits sectoral implementation.

What’s out there

BRC job opportunity! We need a research director (EE position)

This position requires quantitative research skills of the highest standard. The successful candidate is likely to have at least eight to 10 years’ experience in media research, gained either in a broadcaster, a media agency or at a research company, with the following attributes:-

• Tertiary education, degree or diploma
• A proven, thorough understanding of quantitative research
• A high level of numeracy and analytical ability, as well as working knowledge of word & excel
• Experience in using systems for analysing media audience data (Telmar – TNT, Transmit / Arianna / IMS)
• A good understanding of the context in which RAM & TAM data is used within the industry
• Effective communication and problem solving skills
• Project management skills
• The ability and desire to keep abreast of new developments across the media spectrum

The BRC research director (under the direction of the CEO and ultimately the Board) would be a key link between the BRC (and its stakeholders, the Radio Research Council & Television Research Council) and the BRC’s research contractors, and will be expected to play an important part in maintaining the quality of the BRC’s services and in helping to drive its future development.

The main features of the role are:

• Working with the RAM / TAM and ES research contractors to maintain the accuracy and integrity of the audience data.
• Provide technical guidance and training to users of the RAM & TAM & ES data.
• Analyse RAM & TAM outputs in order to respond to queries about the audience data.
• Assisting with the testing and development of new measurement and reporting techniques, to ensure that the service keeps up with the changing needs of the industry.

Send CVs to: clare@brcsa.org.za. Closing date: 31st July 2015

Who’s won (or lost) what

Dubai-based PR agency selects DUO as its Africa partner

DUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa. This partnership will benefit Procre8’s clients who wish to capitalise on the emerging growth in Africa’s technology sector, and DUO’s clients wanting to expand into the United Arab Emirates and other countries in the Middle East. The collaboration is a welcome one, as it forms part of DUO’s strategic objective to increase market share with a global client base and further expand into Africa.

“While DUO has been looking into such opportunities, we have been very selective of the partnerships we do pursue, looking to partner with a team that is agile, has a proven track record as a niche B2B Technology PR company  and that shares the same core values and strong delivery focused mindset as we do” says CEO and Founder Judith Middleton.

Much like DUO, Procre8 is an owner-managed, B2B PR agency that provides high-impact PR solutions to tech companies and is a leader in their field of expertise.

Arc on the up with two new accounts

Leading CRM and direct agency, Arc South Africa has announced it has won two significant clients, Sunglass Hut and Cape Consumers.

Sunglass Hut, the world’s premier eyewear retailer, with approximately 130 stores in South Africa, is focused on the retail of fashion and luxury sunglasses. Cape Consumers is perhaps less well known, but having been in business for some 70 years, has created a solid niche audience in the group buying space.

“We are excited about these wins for different reasons, Sunglass Hut, because the pitch involved obtaining sign-off from the client’s international marketing team based in Milan, which meant that our work had to meet stringent global best practice requirements; and Cape Consumers, because it represents a re-win of an account that we used to hold over a decade ago, giving us a chance to reinvigorate a brand that is close to our heart,” says Arc’s MD, Velia Duncan.

Both wins come hot on the heels of Arc’s rebrand, from Prima Arc to Arc, which saw the agency embrace the Arc Worldwide brand.

UFO spreads the word for Discovery Insure

Discovery Insure has selected a PocketMedia Solutions’ Unidentified Folding Object (UFO) to communicate with its target audience about its ‘Five reasons to choose Discovery Insure’ campaign.

The UFO, which resembles a paper rubik’s cube, has a continuous folding mechanism that reveals the five reasons why you should choose Discovery Insure, namely you get comprehensive car and home insurance with unique benefits; you can get up to 50% of your fuel spend back every month; you get the latest in global technology to become a better driver; Discovery Insure provides you with immediate assistance if you’re in a severe accident; and 18-25-year-olds who drive well get 25% of their premiums back.

Booked by Discovery Insure and designed by Global Mouse, the UFO is being distributed at special events, conferences and promotions.

“We decided to go with a UFO because it is so unique and it makes the client engage with the copy more than they would with a traditional flyer,” says Discovery Insure’s head of marketing, Jacqui Swart.

Keys Communications launch Zimbabwe Unilever campaign

In May 2015, township wall media specialists, Keys Communications launched their first Unilever wall media campaign in Zimbabwe. Unilever products featuring on the wall media are Rajah, Royco and Sunlight with Harare, Bulawayo and Chegutu being the key focus areas of the national campaign.

Keys Communications are a South African based company which after over five years of leadership in the township wall advertising industry, expanded their successful business model to include the rest of Africa especially Zimbabwe. The company uses an (ABCD) Assets Based Community Development model which uses existing township resources of people, knowledge and structures, creating mutual benefits between the advertiser and target market to foster community affinity and loyalty to brands.

“We are excited about the Unilever campaign. It forms part of our ABCD model of Township Outdoor Media which we introduced to Zimbabwe early this year,” says Anisa Kale, founder and owner of Keys Communications.

Ireland/Davenport and BMW: A decade of collaboration and partnership comes to an end

Ireland/Davenport and BMW will be parting ways, after a brilliant decade spent creating global award-winning work on the BMW brand.

“We have been truly honoured to work for the past 10 years on one of the world’s best loved and most well-known brands. We have created some truly memorable work, learnt so very much and are incredibly proud of the relationship we built,” said Sue Napier, MD of Ireland/Davenport.

BMW was Ireland /Davenport’s founding client. It is the account upon which the agency was established and it provided the momentum for growth. And for this, the agency is extremely grateful. Furthermore, significant work was created for the brand and global pitches were won. The relationship fostered between BMW and Ireland / Davenport over the 10 years was exemplary.

Exciting times lie ahead for Ireland/Davenport with the imminent announcement of further developments in the agency’s service offer in the digital development and content space, as well as the continued evolution of its service offering.

3D Shell Supports Securex/A-OSH Africa

The shell scheme service provider in the 3D Group, 3D Shell, is still on a high after its action-packed build and breakdown for Securex/A-OSH Africa on behalf of Specialised Exhibitions Montgomery.

“With over 150 exhibitors to keep happy and over 4 500m² to oversee in just two days, Specialised Exhibitions Montgomery was certainly put to the test,” said director Dylan Solomon.

“3D shell was glad to alleviate some of the stress by taking care of the 1 500m² shell scheme component of the exhibition, plus provisions of all the services including carpets, electrical, furniture, plants and other on-site elements.”

Who’s making moves

Students graduate from the Careers24 Job Readiness Initiative

Students from the Job Readiness Initiative, sponsored by Careers24 and implemented with partners Silulo Ulutho Technologies (Pty) Ltd and Learn to Earn (NGO-PBO), graduated in Philippi and Khayelitsha in the first week of July. The pilot initiative focused on working with students who either are studying to improve their career prospects or to find employment in different sectors to where they are currently working.

“It was important for us to launch a pilot initiative that offers practical, sustainable and significant assistance to the job seeker,” says head of Careers24, Marc Privett. “We approached Luvuyo Rani, Managing Director of Silulo Ulutho Technologies with the idea of forging a partnership with us to equip students to find employment post their studies.”

Learn to Earn was identified as the training partner and their Job Readiness Initiative was adapted to incorporate Careers24 content. The course aimed to upskill, empower and effectively equip students for the job market. “Over a period of four weeks, covering issues ranging from Personal Identity, Interpersonal Relationships, Workplace Communication, Career Goals and Work Ethics, we impacted the lives of 107 students,” says Lloyd Williams, Project Manager and Association Coordinator at Learn to Earn. “These students are now actively becoming contributors to the South African economy”.

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