The Media Online’s weekly round up. Gilder appointed sales and development manager for Olympic International Footwear. Digital Briefcase strikes marketing trifecta with website. The Reputation Go-to Guy releases a Crisis Management Toolkit. SABC celebrates Heritage Month
A BIG move: Spontaneity joins the Nfinity Group
Launched earlier this year, the Nfinity Group, headed by entrepreneur Ken Varejes has added eventing company Spontaneity into its fold.
At the helm of Spontaneity is Michelle Kirby with decades of eventing, business and marketing experience behind her. Kirby headed up the marketing for e.tv for some eight years while previously running the consumer marketing division in the late 90s, for SABC’s TV1. Subsequently, she’s successfully run her own eventing business working with many blue chip brands.
“It was a very easy decision to join forces with Nfinity to ensure continued growth for my business,” she says. “Ken brings exceptional expertise and years of experience in successful business leadership. With the support, collaboration and synergy from the other businesses in our Group, namely The Salt, URUP, Whisky Live plus some soon to be launched businesses, it really made perfect sense.”
Varejes adds that Whisky Live, as an existing successful eventing business, will undoubtedly benefit from Michelle and Spontaneity as will the other businesses in the portfolio.
“The eventing world is an ever changing and evolving one and client needs are rapidly shifting from hosting traditional social events to more interactive and engaging affairs that leave the end user with real experiences that are extremely relevant to them,” she says. “It has to be about immersion, collaboration with different parties and platforms and focused on both quality and quirk factors.”
She goes on to say that, “clients constantly require a Return on Investment and no longer see events as just brand building or brand engaging opportunities, and that’s very encouraging!
Who’s moved where
Gilder appointed sales and development manager for Olympic International Footwear
Former sales manager of Barker and Crockett & Jones (Barker Footwear), Gary Gilder, has been appointed as the new sales and development manager for Olympic International Footwear (Jordan & Co).
Born in Harare and raised in Durban, Gilder holds a Diploma in Business Management from the Natal Technikon. “I have seven years’ experience in my industry. What I’ve come to enjoy the most is being able to assist and develop ranges for the market, as well develop sales and marketing strategies. I’m always looking for new challenges.” Gilder adds that the economy has had major impact on the retail industry. “The current economic climate forces you to offer the best value for money and be on top of your game all the time. I hope to become a knowledgeable asset to the company.”
Gilder sayshis greatest achievement as playing cricket for South Africa. As a left arm fast bowler and right hand batsman, he took 8 for 22 during his career.
Who’s making moves
Digital Briefcase strikes marketing trifecta with website
Digital Briefcase, a division of the national media sales powerhouse SPARK Media, recently assisted in the design and implementation of the www.crownjewels.co.za website and in the process were able to not only showcase their digital and creative work to an international audience, but also support local environmental education through the Kirstenbosch Environmental Educational Appeal.
“As part of our CSI commitment we sponsored the design and implantation of this website alongside PHD Network, as we felt that the initiative spoke strongly to us in terms of education and ‘doing good’ for the environment,” says Kristin Louw, GM at Digital Briefcase.
This private sector initiative has been set up to enable substantial numbers of school-goers and university students from disadvantaged communities to receive environmental education in the world’s most inspiring outdoor classrooms.
The call to action of this website is a drive for bids to purchase a full collection of exclusive jewellery in order to fund the needs of SANBI (South African National Biodiversity Institute) to support environmental education. The short-term funding target for the Kirstenbosch Environmental Education Appeal is $2.6 million to enable all the gardens to get up and running with buses and other essential equipment and funds to cover entrance fees and staff salaries for the first two years.
The website has been designed to be informative and user friendly while showcasing the one of a kind, world-class jewellery collection. The collection has been designed exclusively for this cause by seven leading award winning jewellery designers and craftsmen, inspired by the fauna and flora from The Cape Floral Kingdom, the smallest, but richest in biodiversity of the world’s six floral kingdoms.
The Reputation Go-to Guy releases a Crisis Management Toolkit
Deon Binneman aka the Reputation Go-to Guy has released a Crisis Management Toolkit designed to assist and equip management teams to anticipate, prepare for, and manage potential crises.
A business crisis is a situation or incident that has occurred within a company, business or organisation that may cause potential harm and damage reputation. Companies must react to the situation effectively in order to maintain their brand image and the trust of their consumers.
There are two issues critical to manage a crisis and that is to understand that there are the realities of the situation to deal with as well as the perceptions that are created during a crises.
The key to handling crises is to always be ready ahead of time for the storm that is always on the horizon. This must-have crisis toolkit will equip crisis incident controllers and communicators with the skills to set the tone for managing the situation.
Many organisations cannot afford the luxury of having a full-time Crisis Manager on board. This however does not absolve the institution should a crisis occur.
SABC celebrates Heritage Month
As part of Heritage Month, the SABC has lined up various activities in celebrate the nations heritage. Internally SABC will hold what is called a Heritage Day Cook-A-Thon! Staff, will be encouraged to form teams of not more than five and prepare mouth-watering traditional meals. Meanwhile SABC Travel office will invite various SABC suppliers to share and assist with travel needs.
Heritage month, allows for SABC to bring a variety of cultural and travel offerings, through its programming on SABC TV channels and Radio.
These will include:
5FM’s Cape Town Live Loud music event takes place on Saturday, 24 September at Kenilworth Racecourse and Nick Hamman Nick and Mike “Mad Money Mike” Bossenger will be road tripping throughout the Western Cape ahead of the event. 5FM Cape Town Live Loud takes place on Heritage Day,24 September, and the duo will be showcasing some heritage sites along their journey.
Metro FM: SABC’s biggest commercial radio station, METRO FM will celebrate 30 years of excellence in broadcasting. The station will host METRO FM Summerlife Festival at Marks Park, Emmarentia, Johannesburg on Heritage Day, 24 September 2016.
Motsweding FM: Motsweding FM is celebrating Setswana Heritage by implementing an edutainment competition for listeners. The competition aims at educating listeners about the Setswana cultural heritage and encompasses digital elements and also rewards programmes that enhance the teachings of traditions in a fun and interactive way that attracts both the young and older market.
RSG: RSG will cover a wide variety of topics, snippets and promos that focus on heritage and tourism during September. A special emphasis is placed on farming and sustainable food production in partnership with Syngenta.
Ukhozi FM: ‘Umkhosi WeLembe’ is an annual commemoration that celebrates the life and reign of the erstwhile King of the Zulus ‘Shaka ka Senzangakhona’. This year’s ‘Umkhosi WeLembe’ ceremony will celebrate and commemorate 200 years’ Zulu heritage. Ukhozi FM will support this event at Moses Mabhida on 24 September.
Ukhozi FM will support this year’s SATMA AWARDS which will be hosted on 30 September and 1 October in Richards Bay. The SATMA AWARDS speak to all races and cultural diversification through traditional music and heritage in our country.
SAFM: SAfm “My Heritage” – SAfm in partnership with KZN Tourism are embarking on a three day campaign starting from 23 – 25 September showcasing different heritage sites and the beauty of KZN.
truFM: truFM will be hosting a dialogue at Steve Biko Centre in Ginsberg under the topic “Cultural Practices in a Modern Context”. The panel will include cultural experts as well as a trends analyst. The dialogue will be moderated by Phethu Soga, the co-host of tru
Good Hope FM: Good Hope FM will be supporting Northpine United Football Club’s Junior Football Tournament on the 24 September. This football club services the surrounding low income community and encourages participation in sport. Good Hope FM will be broadcasting live from the event from 12:00 – 18:00 (The Music Lab and The DJ Lloyd Show).
ThobelaFM, Phalaphala FM, MunghanaLonene FM: Limpopo based SABC Radio stations will participate on the Indigenous games heritage celebration taking place on 24 September 2016 in Polokwane. SABC Limpopo partnered with National Department of Sports Arts and Culture through airtime sales. In the morning people will participate on 5 kilometres parade from Ngwako Ramatlhodi Sports Centre ending at the stadium where activities and the main event will take place. Listeners will be given an opportunity to compete on different activities such as fashion show, traditional food, traditional beer and many more activities.
Radio 2000: Radio 2000 will host an on air and digital competition for Heritage Month for its loyal listeners. The station will request listeners to upload pictures of their Heritage Day celebrations using the #myheritage2000 and tag Radio 2000 on Facebook, Twitter and Instagram.
Lotus FM: Lotus FM will run an on-air and off- air campaign encouraging its listeners, to upload their pictures (depicting their culture) onto the stations social media platforms with the hashtag #LiveYourHeritage.
