The Media Online’s weekly round up of moves in media. JCDecaux launches first to market game-changing technologies for digital OOH in SSA. SABC appoints Thamsanqa Zikode As chief audit executive and Nada Wotshela as group executive: radio. New talent manager for Promise Group. New head of sales for Faircity. MediaCom named as victor in global AkzoNobel Decorative Paints account review. Direct Pay Online Group acquires Setcom. Reed Venue Management announce strategic partnerships with Hot 91.9FM and Blue Label Telecoms. Condriac launches streaming platform, CondriacLive. 5FM’s successful campaigns with kids and youth. Calling PRISM Awards 2018 Young Judges. Durban in for an exciting Summer Beach Festival this December
This week’s BIG move: JCDecaux launches first to market game-changing technologies for digital OOH in Sub-Saharan Africa
The increasing rate of urbanisation and consumer connectivity is largely responsible for shifting media consumption habits, necessitating not only the innovative approaches to campaign planning but also media buying offerings.
The advent of new media and communication technologies have brought about a profound transformation in the way people communicate, share knowledge and information. These new technologies offer vast new opportunities for public participation and engagement, and have the potential to expand media use even better. The change has been rapid as digital technologies remove the barriers associated to the traditional media. The format, location, distance, and time are key considerations in the transfer of content.
JCDecaux has introduced a real-time planning and buying factor that can accommodate immediacy associated definitions, such as ‘On-Demand’ and ‘In-the-Moment’, and therefore moving media synergies to new heights in the complex media world. The launch of the Roadside Digital Plus offers improved planning and buying agility (time and location), saliency, targetability, synergies and synchronisations (particularly those that can leverage other day-part targeted channels and contextual communications). It offers more options including those that cater to retail, weekends, festive season, back-to-school and many more.
Day part, audience, drive time and relevancy lays the foundation of the offering while Dynamic Smart Content delivers creative messages according to weather, geo-location, RSS feeds and social media.
“The advancement of technology and its ability to personalise and encourage interactive behaviour is redefining out of home’s role,” said Lelanie Butler, head of digital. “Like TV and radio, DOOH offers clients the opportunity to plan & manage media exposure by Day, Time channel and Locations, thus allowing for specific placements that reduce wastage, the ability to leverage tactical messaging and ultimately building more cost-effective synergies with other media.”
People moves
SABC appoints Thamsanqa Zikode As chief audit executive and Nada Wotshela as group executive: radio
In line with its commitment to ensuring organisational stability, financial recovery, and sound governance, the South African Broadcasting Corporation (SABC) has made two senior appointments.
Thamsanqa Phineas Zikode (known as Thami) has been appointed as chief audit executive and Nada Ndulelwa Wotshela as group executive: SABC Radio.
Nomsa Philiso, the SABC’s acting group chief executive officer said she was delighted to welcome the two new executives. “I am particularly thrilled that they are joining us at a point where we are still deliberating about the plans for the 18/19 fiscal and can make an impactful contribution. I urge all staff to support them in their new roles,” she said.
Zikode has both Bachelor and Honours Degrees in accounting sciences and has been a member of the South African Institute of Chartered Accountants (SAICA) since 2009. Zikode has extensive working experience in both the private and public sectors – most recently with the Auditor General of South Africa (AGSA).
Nada Wotshela has both a BA degree (Psychology and Sociology) and an MA degree in developmental studies. She began her radio career with Ubuntu Community Radio in Port Elizabeth in 1996 moving to CKI FM in 1998 and transforming it from a community station to the youth radio station launched as Tru FM in November 2007. After a stint at Umhlobo Wenene FM, Wotshela was appointed as an SABC Provincial FM, first in the Western Cape and thereafter in the Eastern Cape.
New talent manager for Promise Group
Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen (left) as its new talent manager with effect 1 December 2017.
This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to grow our business says, managing director of Promise Group, Craig du Preez.
“Hoogeweegen’s appointment signals a new era of growth within the Promise Group, as we take the lead to develop our HR department that will help us with recruitment and selection of new talent as well as play a role in the development of our workforce as we continue to grow our staff numbers,” said du Preez.
A marketing graduate of the IMM Graduate School, Hoogeweegen began her trade working for external recruitment agencies and was later approached by Publicis Africa Group to join their recruitment team as an internal talent acquisition specialist, where over the past two years she has assisted over 25 advertising agencies across SA with their recruitment needs.
New head of sales for Faircity
Even though it is nearing the end of the year and many people are winding down, Miranda Evangelou has hit the road running. She is the newly appointed group sales and marketing manager at Faircity Hotels and Apartments, bringing with her a wealth of knowledge and experience gained in the school of hard knocks. Evangelou is a competitive and strong results-driven sales professional with a successful track record in penetrating different markets and growing revenue.
Faircity’s unique range of hotels and dynamic leadership team is what attracted Evangelou to the group. She is looking forward to raising the profile of Faircity’s properties for both business and leisure travel. Her love of hospitality and travel is evident when she speaks about her plans for the group, “Keep an eye out in the coming months, you will definitely see a lot more of Faircity out there in 2018!”
Business moves
MediaCom named as victor in global AkzoNobel Decorative Paints account review
MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world’s leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster. AkzoNobel is the holding company of leading home and industrial decorative brands such as: Dulux, Sikkens, International, Interpon and Eka.
“We’re thrilled to be continuing our highly successful partnership with AkzoNobel into its second decade. MediaCom prides itself on long-term relationships with its clients, allowing us to truly understand their businesses and offer compelling and effective solutions to their key challenges,” said James Marples, global account director, MediaCom.
The win follows a highly competitive five-month pitch, covering all the the Decorative Paints division’s biggest spending markets including China, the UK, Indonesia and India. MediaCom’s win was based not just on an existing relationship, which extends back to 2007, when it first began to work with the brand in Asia Pacific, but also for its strategic systems planning approach.
Weathermen & Co storm ahead with three new clients
Having just celebrated four years in the business, Weathermen & Co Advertising (W&Co) adds three new pieces of business to its growing list of premium clients with Pupkewitz MegaBuild, Namibia Oncology Centre (NOC), and Wecke & Voigts.
W&Co – a subsidiary of the Ohtlhaver & List (O&L) Group – started off 2017 with a bang, securing FNB and the country’s leading mobile telecommunications service provider, MTC, as clients. The four-way pitch on Pupkewitz MegaBuild puts the agency at three out of three pitch wins for 2017. With 35 brands in the current client base, this further cements W&Co as a force with a solid understanding of its clients’ markets, consumers offering world class creative work.
Leon Crous, managing director, says the new client wins are testament to the hard work and determination from the team in what can be described as the dream year. “We keep working toward becoming the most sought-after agency in Namibia. Aiming to deliver not only work of a superior quality, but also adding value and growth to our clients’ businesses. We are trusted partners working together to create a path for their business success.”
Direct Pay Online Group acquires Setcom
The Direct Pay Online Group (DPO) has announced the acquisition of Setcom (Pty) Ltd, which operates SID Instant EFT, the original and leading instant electronic funds transfer (EFT) solution in South Africa. The deal will complement DPO’s comprehensive suite of payment solutions across the continent, which currently includes processing for all major cards, mobile money and e-wallets.
Commenting on the investment, Offer Gat (left), the DPO Group chairman said: “We are excited to add South Africa’s leading Instant EFT solution to our suite of products, and look forward to working with Setcom’s innovative team, including the founder and instant EFT innovator David Liu. Setcom has been a pioneer in the payments industry for many years, and we have no doubt that they will continue to bring new and innovative solutions to our customers and merchants across Africa.”
Setcom began its operations in 1999 and has been providing secure online card processing to hundreds of South African online merchants since then.
Reed Venue Management announce strategic partnerships with Hot 91.9FM and Blue Label Telecoms
Reed Venue Management has announced that they have appointed multiple award winning radio station Hot 91.9FM as the official radio partner of the Ticketpro Dome.
The key component of the three-year deal is that Hot 91.9FM will be the official radio station of the Ticketpro Dome, which will include the naming rights of the Exhibitors Lounge to the Hot 91.9FM Lounge. Hot 91.9FM will include special advertising packages and live broadcasts where requested for clients of the Ticketpro Dome in meeting their promotional needs at the venue.
“We are delighted to be entering into the three year partnership with Reed Venue Management, said Lloyd Madurai, Hot 91.9FM managing director. “The partnership is a great fit for both parties and we are looking forward to participating in the continued growth and success of this venue“
In addition, Ticketpro Dome has also partnered with Blue Label Telecoms to install a new LED Screen on the corner of Northumberland and Olievenhout Roads. The board is ideally positioned to capture eye-fall of travelers along the main routes into Randburg CBD, Fourways, Kya Sands, North Riding and Cosmos City.
The partnership allows an additional visual marketing platform for clients who utilise the venue.
Condriac launches streaming Platform, CondriacLive
Live streaming is without a doubt the hottest trend of 2017, and Condriac’s in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa.
Streaming has taken over the world in the last few months, with most smartphone apps now having the capability to go ‘live’ and broadcast video to viewers globally. TwitchTV is the biggest streaming platform available, and when Amazon bought the company for a whopping $970, millions of eyebrows were raised across the entertainment industry. TwitchTV allows anyone with internet connection the ability to stream gameplay, talk shows or tutorials to a voraciously hungry online audience.
“Condriac has always sought to be at the forefront of the digital media industry, identifying and jumping on trends that we see being significant in the future,” said CEO, Keshia Patchiappen.
The Condriac Live initiative was created to fill a gap in an entirely untapped market. The agency has created a full-time TwitchTV channel manned by one of their own, Kyle Singh. No stranger to gaming, he started playing on his father’s computer when he was just four years old and it’s an open secret in the office that Singh’s first love has always been video games.
Together with a production team, there has already been considerable investment into the Twitch stream, with high-end production equipment being purchased and sponsors eager to get on board.
As the Twitch channel is still in a fledgling state, the main focus is on consistency. Condriac Live wants to dominate the local streaming scene and is happy to take the long road.
Whistleblower to prepare corporates for whistleblowing
It is a company’s inability to monitor risks and prepare effectively for threats to their reputation and the fact that they do not have the required policies and strategies in place that turn a reputational risk into a reputational crisis, argues Lionel Adendorf, the founder and managing director of newly launched HUNDREDflowers Integrity and Reputation Management Consultancy.
Adendorf (left), who once blew the whistle on corruption where he worked, recently started HUNDREDflowers I&RMC because many businesses, organisations and government departments still do not know how to prepare themselves adequately for any reputational risk or any attack on their integrity.
Increased dependence on social media as a source of news (and fake news), the GuptaLeaks and its repercussions, the added responsibilities placed on corporates by the recently amended Protected Disclosures Act (PDA) and the growing investment in investigative journalism by newspapers and civil society organisations, have made corporates and their executives more conscious about who they do business with, who they do business for and how business is done.
“HUNDREDflowers I&RMC was started with the exclusive aim of helping companies and organisations monitor reputational risks, prepare them for any eventuality and help them to respond adequately and comprehensively to these attacks in order to mitigate the impact on its reputation and standing,” Adendorf said.
“Our service offering includes the provision of an integrated strategic communications planning service, crisis and issue management, online reputation management and we have a unit dedicated to stakeholder and media relations.”
In addition, HUNDREDflowers I&RMC will also do training on integrity and reputation management as well as the PDA and its implications for businesses and help companies and organisations meet the obligations placed on them by the PDA.
Kantar Futures helps companies address $4 trillion+ growth market with launch of Inclusivity Practice
New research highlights a stark disconnect between how businesses think about building diversity and inclusion into their brands and company structures—and the results they’re getting. To help bridge this divide, WPP’s global foresight and futures consultancy Kantar Futures has launched a new Inclusivity Practice, dedicated to helping companies drive profit and market share growth by opening up access to a $4 trillion+ market of underserved key growth demographics in the US.
“In today’s politically-charged atmosphere, many brands remain wary of inclusion and diversity initiatives, fearful of placing themselves on the front line of the culture wars,” says Rob Callender, associate head, Polycultural Practice at Kantar Futures. “This is understandable, but short-sighted. Diversity in the United States has reached a tipping point; it is no longer a peripheral influence to culture, but a driving force within society and commerce.”
“Profitability will increasingly come from recognising, embracing and celebrating diversity, both within consumer audiences and inside companies,” adds Valeria Piaggio, Head of the new Inclusivity Practice. “The evidence clearly shows that inclusive, diverse businesses perform better financially, are more innovative and are better able to meet the demands of today’s American consumers.”
Kantar Futures aims to help clients increase their share of the US marketplace, enhance their brand reputation and develop a more engaged, future-focused corporate culture. The firm’s decades of experience helping companies understand generational, ethnic and lifestyle distinctions will guide the Inclusivity Practice’s quest.
Making moves
5FM’s successful campaigns with kids and youth
5FM’s higher purpose is to bring together youthful South Africans through the power of music. In 2017, the station found two new and engaging ways of uniting people, playing their part in empowering communities and supporting the youth of South Africa.
As such, it will continue its partnership with Boston Media House as well as other learning institutes as the station continues to support education for the youth.
Each year, as part of the station’s mentorship programme, 5FM invites students from various learning organisations, including Boston Media House, for hands-on, practical insights into the world of radio. It’s a programme instituted and actively supported by station manager Justine Cullinan and driven by the full 5FM team (or the 5FM Family as Cullinan likes to call it).
In June this year students from Boston Media House’s campuses participated in an 80-hour work-based experiential learning programme at the station. Boston Media House recognised the partnership with 5FM as one of the stand-out, special ones for 2017 as it played host to 12 students over two weeks.
“One of the ways in which we act as a nation building and socially cohesive brand is by engaging in direct mentoring activities to build youthful media professionals of tomorrow. Not to mention the fact that sometimes you need to build your community one at a time,” said Cullinan.
“Several of our current producers, operations team members and presenters were once students of Boston City Campus. Through the 5FM mentorship programme we can grow the size and scope of the 5FM family,” she added.
In October 5FM became involved in the Santa’s Shoebox Project, which was driven by The Roger Goode Show (presenters Roger Goode, Sureshnie Rider, Ms Cosmo and Robbie Kruse). 5FM was tasked with assisting the Project in reaching their 2017 target of delivering 110 000 gifts to underprivileged children this Christmas.
With enormous team effort and rallying fellow South Africans to support this initiative, the whole 5FM Family got involved in helping The Santa Shoebox Project reach and exceed their 2017 target of 110 000 shoeboxes. In total 110 414 Santa Shoeboxes were distributed to their specific recipients around South Africa and Namibia in 2017 with the assistance of the 5FM campaign.
Clickatell named best SMS provider in Africa on the back of significant growth
South African born Clickatell has been recognised as the best SMS / A2P (Application to Person) messaging provider in Africa at the Nov 2017 Messaging and SMS World conference.
Over the last 12 months, Clickatell has delivered almost three billion messages across the African continent, achieving a 42% year-on-year growth – far ahead of the 4% projected CAGR growth for the overall A2P global messaging market (as defined by a recent study from Zion Market Research). Moreover, Clickatell has seen over 20% annual message volume growth in many African countries, including Zimbabwe, Nigeria, Central African Republic, South Africa and Zambia.
“The award is testament to the focus we continue to place on our African operations. While Africa remains one of the biggest global growth opportunities, we see our operations as part of the communications revolution taking place around the globe and we are delighted to be a part of this change,” says Deon Van Heerden, Clickatell Group CFO.
Clickatell has more than 5000 customers which make use of its network to deliver messages to their African user community.
Diary notices
Durban in for an exciting Summer Beach Festival this December
What do you get when you combine performances by some of SA’s hottest musicians and loads of family fun on a popular Durban beach? It is the Coca-Cola Taste Summer Beach Festival in association with East Coast Radio, which is being held at uShaka Marine Beach from 11am to 5pm from the 21-23 December.
Each of the three days of the beach festival will boast a different headline artist from Shekinah to Goodluck and Jimmy Nevis. East Coast Radio’s Stacey Norman and Lubz will be bringing you all the action from on stage and DJ’s Deon Govender, Lubz and Bongani will also be in the mix.
Aside from the good tunes, festival goers will be able to join in beach sports like touch rugby, volleyball and soccer every day. There is also cash up for grabs in the ‘5 grand in the sand competition’. Since no beach festival would be complete without a sand castle competition and beauty pageant they’ve been added to the festival fun too.
Come taste summer this holiday season at the Coca-Cola Taste Summer Beach Festival in association with East Coast Radio. Tune into East Coast Radio or watch this video for more details:
See the itinerary below:
Artist
- Thursday 21 December – Shekinah
- Friday 22 December – Goodluck
- Saturday 23 December – Jimmy Nevis
DJ Mixing
- Thursday 21 December – Deon Govender
- Friday 22 December – Bongani
Saturday 23 December – Lubz
Calling PRISM Awards 2018 Young Judges
04 December 2017, Johannesburg, The PRISM Awards, Southern Africa’s premier awards for public relations excellence, is for the second time searching for 11 of the best young minds seeking the title of PRISMs Young Judge for the 2018 awards.
The Young Judges selection committee made up mainly of last year’s winners, is looking for students, enthusiasts and professionals in Public Relations interested in experiencing unique exposure to the industry by judging entries submitted to the 2018 PRISM Awards alongside a panel of senior practitioners and communication specialists.
“After this year’s positively overwhelming response, we want 2018 to be bigger and better. We’re looking for young people to bring their raw and natural talent to the judging process and we’re providing a platform for them to learn, engage and gain some valuable insight into the industry.” said Palesa Madumo, executive director of strategy at Vuma Reputation Management and founder of PRISMs Young Judges.
“The Young Judges bring a fresh perspective to the judging process and because it is so detailed, they in turn gain a lot of industry knowledge which is extremely important for skills development within the industry.” said Bridget von Holdt, business director at Burson-Marsteller Convenor of the PRISM Awards.
Entrants for PRISMs Young Judges must:
- Be between the ages of 18 and 30.
- Reside in Johannesburg, Durban or Cape Town.
- Be currently employed, self-employed or studying towards a qualification in Public Relations or actively involved in the industry in any other way.
“I enjoyed meeting the industry greats and learning about not just how to judge the awards, but how the industry works and the standards that are expected from PR professionals. So, I’m so excited to be part of the committee selecting next year’s judges because I know how much they’re going to benefit from the experience.” said Bongani Mogari, PR Coordinator at Seven Colors Communications and 2017 PRISMs Young Judge.
The awards will take place in April 2018 – the closing date for entries on 02 February 2018.
For rules and how to enter: https://goo.gl/bSxEMZ
