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Daniel Steyn is an Integrated OOH communications Specialist & Account Director at Posterscope. He has 15 years working experience (5 years in a specialist OOH role) across disciplines of signage & outdoor advertising, conferencing & events, urban heritage & public culture, digital advertising & media. He’s worked on projects in Europe, Southern Africa, North Africa and the Middle East. Daniel has in-depth understanding of the roles signage and outdoor advertising play in urban environments, and of the positive impact integrated OOH media touch points play in successful brand communication.
The MDDA is the statutory body responsible for developing media projects in South Africa. There appear to be serious governance...
The future of OOH media, in South Africa and for our neighbours to the north, is digital and mobile. While...
We have half jokingly described African cities as having three key OOH elements in common: people, traffic, and billboards. A little...
Two of the most common questions out of home agencies face are: What is OOH? And why do you have...
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