Ruchelle Mouton is Marketing Intelligence Manager for Primedia Outdoor, where she is primarily responsible for driving and managing market and audience intelligence through research innovation and projects offering value added insights. Ruchelle has an MA in Research Psychology, and recently completed a degree in Consumer Science from UNISA.
Born between the early 1980s and early 2000s, Millennials are presently between 17 and 37 – i.e. coming of age or in the prime of their lives. They are one of the biggest segments of the population (there are just less than 20 million Millennials in South Africa) and one of the largest generations in […] Read more