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Communications

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Taking creativity out of the box to create a Creative Class
21 February 2012 - Opinion

I believe we are all born creative. The question is – how can we remain creative as we grow up? And how can we recapture ...

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Shhhh! Watch what you say about employers on social media

20 February 2012 - Opinion

In a time when most people’s lives are voluntarily exposed on social media sites and social and political views are equally freely divulged on blogs, ...

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Sticks and stones may break my bones but (misspelled) names will ruin my day

17 February 2012 - Communications

Caryn Gootkin looks at the contribution our names make to our identity and issues a warning to those careless enough to mess with hers. Our given ...

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The age of the demanding consumer has truly arrived

15 February 2012 - Communications

Exceptional customer service is the holy grail of business. Communication and marketing teams around the world focus on this key element, and yet as much ...

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SA Embassy in London scotches major fashion marketing coup

10 February 2012 - Opinion

South Africa's involvement in the British Fashion Council's International Fashion Showcase was sabotaged by the South African High Commission in London, writes iFashion editor, Emma ...

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Yes, you CAN cancel your cellphone contract

9 February 2012 - Plain Language

Perhaps you don’t need your contract anymore? Perhaps you simply can’t afford it. The good news is that you can cancel the contract, says Amanda ...

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How bad writing can harm a brand’s image – it’s not hip to be (Wembley) Square (Part 5)

3 February 2012 - Communications

Caryn Gootkin jumps back onto her high horse after an innocent trip to the loo, a dilemma and a solution served up on a silver ...

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Handling my own account: The freelancer’s full time job

2 February 2012 - Opinion

Over the past year I have discovered that being a freelancer may lend itself to flexi time and more freedom to do other things but ...

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A guide to winning the customer loyalty game

24 January 2012 - Communications

As a South African, if it hasn’t happened to you, it’s happened to someone you know. I’m not talking about getting hijacked or mugged; I’m ...

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Dina-Pule

Communications minister delivers vision to media

24 January 2012 - Communications

The minister of communications, Dinah Pule, has made a statement in which she outlines the vision and goals of her department, as well as highlights ...

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