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Global online audience management firm Effective Measure, the official traffic measurement partner of the IAB South Africa, has released their ...
Read moreThe increasing use of mobile phones to browse the internet - this has grown 15% to nearly 70% since 2015 - ...
Read moreSouth Africa’s wealthiest segment are men aged between 40 and 64-years-old. In a new report by audience measurement company, Effective ...
Read moreJust 13% of South African consumers use ad-blocking technology. That's the news from a new research report by Effective Measure, Ad-Blocking ...
Read moreSmartphones are playing an integral part in our daily lives, which explains why we shouldn’t ignore their impact. Imagine your ...
Read moreMedia Moves… TheMediaOnline's weekly round up. ABC and Effective Measure work together to ensure digital measurement credibility. Lauren Kruger joins ...
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