The marketing world is built on the assumption that a certain amount of ‘creative license’ is acceptable in the quest to sell a product, but what happens when the rules change and ‘creative license’ doesn’t work anymore?
Welcome to the age of authenticity.
Jonathan Cherry, co-founder of Cherryflava Media, will shares a radical new idea that refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.
Date: 2 March 2, 2011
Time : 16H00
Venue: The Grill Room, The Mount Nelson Hotel, Cape Town
RSVP: firstname.lastname@example.org or +27 21 685 3838
For further information about AMASA, please visit www.amasa.org.za