• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Press Magazines

Automobil shifts gear, drives to new publisher

by Glenda Nevill
March 9, 2011
in Magazines
0 0
1
Automobil shifts gear, drives to new publisher
Share on FacebookShare on Twitter

Automobil, the Retail Motor Industry’s magazine, has found a new home with RamsayMedia.

Neal Farrell, publisher of RamsayMedia’s Custom Publishing division, says the five-year contract kicks off in July 2011 with a redesigned magazine and the launch of a new website and webletter.

Wynter Murdoch is the current editor. The question is, will he be staying on? “At this stage I’m unable to comment other than to say we think Wynter would be an asset to any media business,” said Farrell.

Farrell says they will be increasing the print run from 8 500 to 10 000 copies. “We’re looking to expand the reach of the publication within the member base by sending key member companies more issues to ensure we reach the key execs. In addition we will be expanding on our complimentary mailing list, outside of the member base, to ensure we have a greater penetration into the motor industry at large e.g. Motor financiers, insurers, government etc,” Farrell explained.

The company said in a press release that the pitch was won on “global reach and increased consumer awareness as a result of the multiplatform solution the company brings to the table”.

Farrell unpacked the idea for TheMediaOnline. “The multiplatform solution will see us going beyond the magazine and on to the web with daily news, jobs, a who’s who, a press room, etc. In addition we’ll be launching two email-based products in the form of a monthly webletter rich in news content and a monthly promotional mailer in which members can announce their products and/or services to other members.

“And then there is the monthly digital magazine that won’t be an exact replica of the print edition but rather a shorter, punchier rich media edition. We see the digital issue as being our International vehicle, where we intend to distribute it to relevant and appropriate organisations globally. “

He added, “Given that the cost of distribution is almost nil when compared to the print edition, reaching an international audience is relatively easy. Through our consumer publishing division we have access to over three million readers across the platforms of print, web, email and eventing and therein lies an opportunity to spread the message of the RMI and increase consumers awareness.”

The 64-page magazine is being printed 200-gram gloss cover with a 90 gram Gloss Art pages inside. It will be PUR bound.

RamsayMedia has negotiated an unusual profit share deal with RMI. “We’ve gone 100% on risk with Automobil and there are no fees. In addition we agreed to share any profit that we generate with our client,” said Farrell.

RMI CEO Jeff Osborne said, “For the first time ever, we are entering into a profit-sharing agreement, which will strengthen and benefit the RMI, while RamsayMedia’s connection with consumers will help us increase our brand awareness and educate people on best practices,” he said.

The new design envisaged for Automobil will give it a more consistent brand identity, with easily identifiable pillars – news, labour, eco, people, products and technology. Several new editorial elements are to be introduced, such as a tech column by CAR’s technical editor, Jake Venter, a focus on careers in the automotive industry, green pages and columns inviting reader interaction.

Tags: Automobilcustom publishingmultiplatform solutionNeal Farrellprint runprofit shareRamsayMediarich mediaRMI

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
New prime time telenovela Isitha The Enemy set to launch in May

New prime time telenovela Isitha The Enemy set to launch in May

May 11, 2023
Sanditon’s Rose Williams: ‘There is so much to look forward to!’

Sanditon’s Rose Williams: ‘There is so much to look forward to!’

June 23, 2023
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
MySociaLife triumphs at South Africa’s Top Five Start-Ups

MySociaLife triumphs at South Africa’s Top Five Start-Ups

December 8, 2023
Seven Days on X: What we are desperate for is #ElectionDirection

Seven Days on X: What we are desperate for is #ElectionDirection

December 8, 2023
Apple, Disney and other big brands are pulling X ads

Apple, Disney and other big brands are pulling X ads

December 8, 2023
On platforms without ad breaks, there’s no missing in-content advertising

On platforms without ad breaks, there’s no missing in-content advertising

December 7, 2023

Recent News

MySociaLife triumphs at South Africa’s Top Five Start-Ups

MySociaLife triumphs at South Africa’s Top Five Start-Ups

December 8, 2023
Seven Days on X: What we are desperate for is #ElectionDirection

Seven Days on X: What we are desperate for is #ElectionDirection

December 8, 2023
Apple, Disney and other big brands are pulling X ads

Apple, Disney and other big brands are pulling X ads

December 8, 2023
On platforms without ad breaks, there’s no missing in-content advertising

On platforms without ad breaks, there’s no missing in-content advertising

December 7, 2023

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.
Find out more.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
twatts@themediaonline.co.za
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?