Briefly…Finweek’s Hasenfuss scoops Citadel award; House and Leisure launches brand-new website; CAR bags ‘cool’ award for third successive year; Campus Media gets students; Adventure Boot Camp welcomes friends to its new Facebook page; Domino partners with iconic lovebrand, Marmite; brandhouse Responsible Drinking Media Awards finalists chosen; ZenithOptimedia cements position as ROI media agency with Touchpoints technology; Amazwi Ethu, South African Tales with King Pie
Finweek’s Hasenfuss scoops Citadel award
Finweek Editor, Marc Hasenfuss, was selected as the overall winner of the Citadel Words on Money journalism award 2011. This is the second win for Hasenfuss, who previously won the main prize in 2003. Hasenfuss’ entries covered different topics, ranging from investments in penny stocks to investment in Rupert controlled companies and what this delivered for investors – which secured him a win in the category ‘best feature’. His entries also included thought provoking columns about a range of investment topics.
Respected property journalist Elma Kloppers of Sake24, was selected as the winner of the category ‘breaking news: print’ for reports about unscrupulous property investors costing home owners dearly. Kloppers was a finalist on more than one occasion in previous years but this is her first award. ‘Newcomer of the year’ was awarded to Finweek’s Andile Makholwa for articles about Wallmart’s proposed purchase of Massmart and what this would mean for investors and a series about Woolworths’ decision to buy back franchises.
The coveted ‘Chairman’s Award for investigative Journalism’, for some years dominated by 2010 overall winner Rob Rose of Sunday Times Business Times, was awarded to Moneyweb’s Lindo Xulu. His investigation into businessman Mandla Lamba and issues related to Kumba, ArcelorMittal and Sishen showed that Moneyweb’s established tradition of investigative work is as strong as ever.
House and Leisure launches brand-new website
House and Leisure magazine launched its first website this week. Houseandleisure.co.za is the new online home for South Africa’s best decor and home magazine*. Showcasing the latest in local and international design, food, travel and decor, the website boasts a high percentage of new content.
“For us it was important that the new-look website not only reflects the design, look and feel of the magazine, but also offers readers completely new content,” says Naomi Larkin, editor of House and Leisure. We are producing an exceptional amount of web-specific content for the site. We are also offering visitors more images per article, thereby staying true to our brand’s promise to always inspire and showcase the best South Africa has to offer.”
Visitors to HL’s new website will find daily posts from the editorial team as well as guest bloggers. There is also a special tool, MY HL Moodboard, which enables registered users to keep track of the items they covet by collating them into their own virtual workspace. Upon registering on the House and Leisure website, users can also opt in to receive the House and Leisure weekly newsletter, which will offer inside information on upcoming magazine issues and exclusive competitions.
For House and Leisure on Twitter: @houseleisureSA For House and Leisure on Facebook: https://www.facebook.com/HouseAndLeisure
CAR bags ‘cool’ award for third successive year
The country’s oldest motoring magazine is still tops with the country’s youth – CAR has been voted the Coolest Male Magazine in the Sunday Times Generation Next Awards for the third successive year. The award is recognition of CAR’s initiatives in reaching SA’s young movers and shakers where they play – in the new media space – said the magazine’s publisher, Neil Piper, citing the magazine’s recent augmented reality cover and QR codes used in its pages as an example of CAR’s ongoing innovation.
Almost 400 000 CAR readers – 35,4 per cent of its consumers – fall into the 15 – 24 age group, making it imperative that the magazine stays fresh and appealing to these astute brand judges. “The award means that we have been successful in staying in touch with what they consider hip,” he added.
Adventure Boot Camp welcomes friends to its new Facebook page
Adventure Boot Camp has just launched their brand NEW Facebook page at to create a social environment for likeminded women across the country to network and share their daily experiences. Women can share their ups and downs about their weight and fitness goals and show support and provide encouragement and motivation to other campers. This is their chance to be a part of a bigger community of women who are changing and inspiring their own and each other’s lives!
Weekly and monthly competitions are being run from May until the end of August with some amazing prizes up for grabs. To end it all with a bang ABC will also be giving away a grand prize of a weekend away, an ABC camp and an ABC hamper. To win, fans are required to join the new page, visit the competition tab and complete the short entry form by sharing their keep fit tip – tips can be serious, humorous or just plain strange! Winners will be announced every Friday until the end of September.
<https://www.Facebook.com/AdventureBootCampSA>
Campus Media gets students
After the recent upgrade of Campus Media’s Campus TV platform with the latest in LED technology, the student market specialists have announced a partnership with MTV and VUZU that will broaden the content on Campus TV and create even more of a buzz on campuses. Both are screened on DSTV with MTV broadcasting popular music and student related content and VUZU highlighting awesome local and international student related programming and entertainment news.
Over and above this Campus TV crosses live to the latest local and international music videos broadcasted on Channel O.
“While Campus TV has and will continue to create and flight in-house produced content, the latest addition of MTV and Vuzu mean that students will be even more engaged with the medium as they seek out their favorite programing while on campus and it will mean that advertisers are assured of receptive on site audience,” Says Karen van Wyk, General Manager, Audiovisual and Marketing, ComutaNet and Campus Media.
Campus TV is a satellite broadcast television station which transmits tailor-made content to approximately 320 000 students nationally via strategically positioned mega and plasma screens to ensure viewing and branding optimisation.
Domino partners with iconic lovebrand, Marmite
Domino, the social media specialists, have successfully partnered with Marmite and integrated agency Big Wednesday to ensure this iconic brand remains in touch and engaged with South African consumers. The Marmite Facebook page doesn’t bombard fans with advertising, it posts feeds which are of interest. It hosts competitions for fans to win iconic Marmite branded goods and entertains them with quirky Marmite trivia and recipes
‘Marmite is a great brand to leverage off Facebook because it not only gives the brand a forum to engage, reward and excite local consumers with entertaining content, it also provides a way to intensify the relationship between Marmite and its target market’, says Alice Jakins, social media strategist at Domino.
The key to the success of Marmite’s fan page, according to Jakins, is great content. ‘The News Feed (or Wall) is the Holy Grail for brands; it is where a brand delivers key messaging, engages, entertains and informs their fans’. She emphasises though that the starting point for hard working, optimised content is to have a content strategy in place before initiating any communication on any social media platform.
brandhouse Responsible Drinking Media Awards finalists chosen
The judging process for the brandhouse Responsible Drinking Media Awards is complete, and the finalists will gather at a gala awards ceremony in Johannesburg on June 1 when the winners will be announced. The judging was conducted by leading media authorities Ruda Landman and Chris Moerdyk as well as well-known counselling psychologist, author and lecturer from the Western Cape, Jason Bantjes. A Deloitte representative was present to verify that all judging was done in a fair and legitimate manner. Approximately 60 entries were received in total.
“We are very proud of the number of entries we received especially as it’s the first year of the awards. Most importantly however, we were impressed by the quality and range of the entries we received and would like to thank all the media for their submissions,” said Priscilla Singh, Corporate and Brand PR Manager at brandhouse.
The brandhouse Responsible Drinking Media Awards, the first awards initiative of its kind in the country, aims to recognise journalistic efforts in supporting, promoting and contributing to the Responsible Drinking agenda and ultimately to help change consumer behaviour. The media have an important role to inform and influence people and this award will encourage South African media to prioritise Responsible Drinking on the news agenda.
Touchpoints technology masters ROI
ZenithOptimedia has developed its proprietary research tool called Touchpoints to measure and plan improvements in media and marketing return on investment across all customer contacts. ZenithOptimedia is in the process of unveiling Touchpoints to its clients across South Africa.
Touchpoints software is developed to measure ALL consumer media contact points – not only traditional media. The holistic contact planning and research tool provides valuable insights into mass media, one-on-one interaction, point-of-sale, point-of-consumption, and even spans as far as sponsorship and events.
“Touchpoints has already completed its 500th project internationally, and is being successfully leveraged within our local market,” says ZenithOptimedia’s Business Unit Head Margie Knap.
“With Touchpoints we can identify the correct point of contact for a client depending on which quadrant they fall into. Should they fall into in the “Battlefield” quadrant for example, the creative has to really stand out in order for the consumer to notice the brand. With this new tool we no longer rely on word of mouth to quantify the effect of previously immeasurable channels such as leaflets, street furniture, and even word of mouth itself.”
Amazwi Ethu, South African Tales with King Pie
King Pie has announced the launch of the ‘Amazwi Ethu South African Tales’ Literature Talent Search. The Campaign calls for South African youth of all ages to write and submit their favourite South African stories for competition entry. Top stories will be compiled and published by Penguin Books. ‘Amazwi Ethu South African Tales’ is an initiative to fuel interest in literacy amongst the youth, and is proudly partnered by Heart 104.9FM in the Cape and Kaya FM in Gauteng.
As interest literature is a key area amongst youth, as is the preservation of cultural roots through literature, the Campaign holds core importance for all involved partners. Story telling is inherently part of the South African community heritage, and this campaign aims to records a current generation’s story. Youth are encouraged to submit short stories, or poems from 50 words up to 800 words, via entry boxes at King Pie or via email at king.pie@ydx.co.zal <mailto:king.pie@ydx.co.zal> These stories/poems should be their favourite South African tales, as narrated by themselves. The competition is open to ages 12 and up and entries will be accepted in all languages. Various prizes are up for grabs for laptops, cash for schools and tertiary institutions and other spot prizes.
Entries close on June 19.
Further information can be found via the dedicated helpline number: +27118068061 or on the King Pie Facebook page. https://www.facebook.com/kingpiebrand <https://www.facebook.com/kingpiebrand>
