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    Elias Shams

    Social media is here to stay for
    good. Given vast variety of the existing channels to choose and stick with,
    it’s time for such a hot space to enter into a new category.

    Here is my 2cents on this whole internet -> search
    Engine -> Social media things and my rational on why there is a need for a
    portal to provide a quick and intelligent decision for both the consumer and
    the companies about their online connections. A Platform to Help us to
    Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies:
    – Early 90s:  WWW
    was born…- By mid 90′s: 
    millions of sites popped up on the Web…- Mid – late 90s: Yahoo & Google were born to help us
    to find the right information of the right pages on the Web…- Early 2000: 
    Social media was born…- Late 2000: 
    Millions of pages created by people, companies, and organizations on all
    these social media channels.- 2011: Deja vu all over again… we are back to early
    That is why I built to accomplish such a
    mission – the portal to all your existing social media channels. 
    EliasCEO & Founder//

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    ‘You’re not in complete control of the channel’ and ‘Neglect content at your own risk’ resonated the most for me. It reminds us of how different social media can be from traditional media. Take McDonalds and the the fraudulent racist note that circulated Twitter a few weeks ago for example. They couldn’t stop it, but if they hadn’t taken action it could have caused horrible damage to the companies image and reputation.

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    How about unpacking this in a column for us Elias! – Ed

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