Briefly…The Media magazine is looking for a journalist; Jacaranda 94.2: R40k to sway World Cup result; Call to take part in Rhodes University research on community TV; Strike Media displays artful footwork for Tekkie Town; and Spikes Asia 2011 design, digital, mobile & PR juries announced
The Media magazine looking for a journalist
TheMediaOnline’s sister publication, The Media magazine, is looking for a journalist. The job requires the journalist to write, research, proofread and generally assist in the production of The Media magazine.
It is a full-time job, which would include finding photographs and other tasks relating to putting a magazine together. A journalist with a couple of years experience who is a really good writer and researcher/interviewer would be ideal.
“I am looking for someone who can tackle stories from the simplest to investigative (for the most part) on his/her own,” says Peta Krost Maunder, the editor. “He/she would also need to be able to proofread and have basic editing skills well.”
Mediak Consulting is a small company that edits The Media magazine, The Wits Business School Journal and puts together the Wits Business School newsletter. Peta Krost Maunder, a seasoned journalist who runs the company, also lectures in television journalism at the University of Pretoria and does media consulting.
Email Peta: peta@mediak.co.za
Jacaranda 94.2: R40k to sway World Cup result
Rugby World Cup fever is in the air… and so is the next big hitting music world tournament. From now until September 8, 2011, all Jacaranda 94.2 listeners’ favourite artists will be going head to head in Jacaranda 94.2’s World Cup of Music – a challenge that could see them winning their share of R100 000 in cash.
Thirty-two of the biggest music stars, solo artists and bands that boom across the Jacaranda 94.2 airwaves have been selected and arranged in 16 sets of duelling duos. The station will be announcing these on air every day – keeping listeners glued to their radios.
To stand the chance of winning a cool R1 000 per day, and to keep in the running for the grand cash prize, listeners will vote for their favourite via SMS – narrowing down the field in knockout-style till only the top two artists are left by September 8. This will be an epic clash where one voter will win a guaranteed R40 000 in cash!
The World Cup of Music champion and the winner of the R40 000 will be announced on Just Plain Breakfast on September 9 – the day of the kick-off of “that other World Cup” with the oddly shaped ball…
Call to take part in Rhodes University research on community TV
The Sol Plaatje Institute for Media Leadership (SPI) at Rhodes University is
conducting research on behalf of the Department of Communications (DoC) with the title: Investigating a Sustainable Model for Implementing CommunityTelevision in South Africa.
The objectives of the research are: To consider a range of business models, examine the suitability of the existing licensing framework, determine ways in which the DoC can build investment into the sector and propose a sustainable and viable model for implementing community television.
Stakeholders are invited to complete the survey and ensure that their views are recognised as contributions is valuable to the purpose of this study.
The deadline for survey responses is 19 August 2011. We would appreciate it if you can respond soon.
You can find the survey here: https://www.busvannah.co.za/Survey/SPI.html
Once you have accessed the survey, please feel free to unsubscribe yourself from the mailing list.
Strike Media displays artful footwork for Tekkie Town
Strike Media are advising and ushering Tekkie Town, the national sports and lifestyle shoe chain, as it initiates a mobile strategy and employs the channel to augment reach, enhance the customer experience and track promotional campaigns.
“Strike Media is our mobile partner of choice on account of their astute brand insight, mobile industry expertise and service excellence,” says Gert Claassens, executive head of marketing at Tekkie Town.
“The mobile channel has moved into the epicenter of the media mix and enables efficient data acquisition, commerce, workforce automation and CRM strategies” comments Russel Stromin, CEO of Strike Media.
“As Tekkie Town expands its geographic reach to 166 stores and seeks to acutely understand customer behavior and consumption patterns, we are investing in a mobile strategy rather than pursuing mass media options to reach our customers. With mobile we are empowered to respond to a customer need swiftly, engage in a dynamic dialogue to gather feedback and undertake special promotions to a targeted customer base. By making use of Strike Media’s online console, we are able to track and report real-time progress “, said Claassens.
Refer to www.strikemedia.co.za
HelloComputer on hand to infuse Castle’s Lite’s digital platform
HelloComputer, the creative digital agency, in collaboration with the Jupiter Drawing Room Johannesburg, has constructed and initiated Enter the State of Cool (https://www.enterstateofcool.co.za) for SAB premium light beer Castle Lite.
The object of the movement is to establish Castle Lite’s online presence. Enter the State of Cool comprises four games derived from the TVC, namely ‘Button Pusher’, ‘Brain Freeze’, ‘Club King’ and ‘Perfect Chill’, designed to challenge the user to accomplish feats achieved by the hero in the television commercial.
The competition rewards users who gain the overall top score each week. Each top scorer earns an opportunity to win a trip to the world’s largest ice bar and travel to Miami with DJ Fistaz Mixwell.
The Castle Lite Facebook page, which links to the microsite, has gained almost 8 000 ‘Likes’ since launching and the numbers continue to swell. HelloComputer augmented and added “The Cold Room Explosion” (https://goo.gl/jAiwv), a Facebook application that allows brand ambassadors to invite friends to the Castle Lite winter parties. The location of each party is secret and is announced a day before the event via email. The Castle Lite winter parties have to date been a resounding success with the most recent party hosting more than 1,500 guests.
Enter the State of Cool and The Cold Room Explosion are supported by an eCRM program including e-mailers that integrate community building and engagement via the primary social media platforms, Facebook and Twitter.
Spikes Asia 2011 design, digital, mobile & PR juries announced
Spikes Asia has announced the members of three more juries. The Design jury, which will be chaired by Elsie Nanji, managing partner of Red Lion, India; the jury for Digital and the new Mobile category, which will be led by Jeff Benjamin, partner & chief creative officer of Crispin Porter + Bogusky, USA; and the PR jury, which also launches this year, which will be presided by Tim Sutton, chairman Asia Pacific of Weber Shandwick.
“We have a great jury line-up across these three categories and with the inclusion of Mobile and PR this year we look forward to welcoming a wider spectrum of industry professionals to Spikes Asia. We will wait with great anticipation for their verdict on the work that they will judge,” says Philip Thomas, Festival CEO.
Spikes Asia will celebrate 25 years of honouring creative excellence in advertising and communications across Asia-Pacific next month. To submit entries, to register to attend or for more information on Spikes Asia 2011, visit www.spikes.asia <https://www.spikes.asia>
Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia Pacific.
