Briefly… Gautrain Out of Home advertising surging ahead; Passengers find their way with Gautrain’s Z-CARD®; A do to demystify the Consumer Protection Act; AMASA launches new Media Planning Textbook; Spikes Asia 2011 craft and integrated juries announced; and PocketMedia® Solutions produces the Hatfield City Guide.
Gautrain Out of Home advertising surging ahead
The Gautrain may be having issues with cable thieves, but the same can’t be said for its out of home advertising. Continental Outdoor, in partnership with the SPG Group, report an increased the reach for advertisers since the second stage of the project launched earlier this month. Marketers have capitalised on the extended exposure this offers at the new Sandton, Rosebank, Midrand, Centurion, Pretoria and Hatfield stations. Since the launch of OCD2 (the second leg) over 20 000 passengers have been using the system per day.
The lightboxes, Gauframes and digital platforms were initially introduced to marketers at the launch of the Gautrain around the World Cup period in 2010. Each format that has been developed for the Gautrain environment is designed to complement the architectural style and aesthetics of each station and flighted with environmentally friendly substrate called Graphit that does not contain any PVC components, and is made from recycled material. It can be entirely incinerated at the end of product life with no specific care.
Check it out on Contintental’s Facebook pages:
https://www.facebook.com/pages/Continental-Outdoor-Media/122551091113551
Passengers find their way with Gautrain’s Z-CARD®
With the Gautrain reaching the end of its construction phase and a user-friendly, information packed Z-CARD®, passengers no longer have to worry about finding their way from the airport to Johannesburg, Sandton and Pretoria and back again. To make travelling in Gauteng easy for passengers, the Bombela Concession Company contracted PocketMedia® Solutions to print a Z-CARD® that provides passengers with a map and information about the Gautrain, its stations, fares and routes.
Bombela had to find an ideal way to distribute the Gautrain Gold Card that all passengers must carry as the entire system is cashless. Working closely with Bombela and its advertising agency, JWT, PocketMedia® Solutions found an innovative solution in the form of a Carrying Card Z-CARD®, which not only contains all of the relevant information that passengers need, but also has a cardboard pouch on the front cover to hold the Gold Card. “When passengers are finished using their Gold Card, they simply put it back in its pouch on the Z-CARD®, which fits neatly into a wallet, purse or pocket,” says John Davis, Managing Director, PocketMedia® Solutions.
A do to demystify the Consumer Protection Act
As of the April 1, 2011 the new Consumer Protection Act (CPA) came into effect and changed the way business is to be conducted in South Africa. In an effort to assist agencies and their clients understand the impact of the CPA on the consumer legislative framework and what it means to the advertising and communications profession, the Association for Communication and Advertising (ACA) is hosting a breakfast workshop on the CPA.
Date: 26 August 2011
Time: 07H00 to 10H00
Venue: Ulwazi Auditorium: Corner of Republic Road & Bram Fischer Drive, Randburg
Presenter: Professor Piet Delport
Price: R450 excl. VAT per person for ACA members and R595 excl. VAT per person for non-members. The price includes breakfast.
The workshop will cover the role of the National Consumer Commission, its jurisdiction and functions, an overview of the CPA, the application of the Act, definitions, restrictions, consumers’ rights, marketing do’s and don’ts and much more.
To book your seat, contact Thandi at the ACA on (011) 781 2772 or via email to info@aaaltd.co.za
AMASA launches new Media Planning Textbook
AMASA has launched its brand new Media Planning textbook in partnership with leading intellect in the industry. The textbook, already in high demand, is poised to be a highly successful industry guide. Compiled from contributions from leaders of the media industry, the new AMASA textbook boasts the most up to date compilation of media knowledge alongside new features such as paper stock which allows notes to be taken on, simple pagination, chapter synopsis and a front cover designed by AAA students.
The editorial board, steered by Luisa Belter, consists of Harry Herber, Melanie Walter, Brad Aigner and Lea van Coller. The new AMASA textbook has been published to coincide with the 2011 AAA Media Planning module. Once the new textbook is in commission for a year, it will be eligible to be a prescribed as a set book.
“Our objective behind the approach of the new textbook was to be an updated, hands on, practical guide to the media industry – endorsed by the major players who have had a role in shaping the landscape into what it is today. We’re extremely proud of Lea and the editorial committee in producing such an outstanding reference tool,” said AMASA’s Johannesburg chairperson, Lyn Jones.
The new textbook can be purchased from NAB for R400 ex VAT. Contact Charmaine Bell at NAB, 011 889 0600 or charmaineb@nab.co.za
Spikes Asia 2011 craft and integrated juries announced
Spikes Asia, the festival honouring creative excellence in advertising and communications across Asia-Pacific, has announced the line-up of the last two juries. The Craft jury will be chaired by Danny Searle, chairman and chief creative officer of BBDO/Proximity, Singapore; and the Integrated jury, made up of members from all the other juries, including jury presidents, will be chaired by Rémi Babinet, chairman of BETC Euro RSCG and global chief creative officer of Havas who will also lead the Film, Print, Outdoor and Radio jury.
“The impressive standard of the juries reflects the prestige and importance of these awards. Their professionalism and in-depth knowledge of the industry is vital to the judging process and we look forward to seeing the results, which will be much anticipated,” said Terry Savage, Festival Chairman of Cannes Lions, who with Haymarket are joint organisers of the festival.
All eight juries will convene in Singapore where judging will take place next month. The winners will be revealed on 20 September. To submit entries, to register to attend or for more information on Spikes Asia 2011, visit www.spikes.asia
PocketMedia® Solutions produces the Hatfield City Guide
The Hatfield Outreach Programme, with advertising support, recently had a pocket-sized Z-CARD® designed and produced by PocketMedia® Solutions to ensure that community members and tourists are aware of the thriving economy of retail and other businesses, education facilities and nightlife in the area. The map card was produced to coincide with the arrival of the Gautrain in the area.
Hatfield, a vibrant and dynamic suburb in the heart of Tshwane, is defined largely by the presence of the University of Pretoria with its huge contingent of residential students. It is famous for its nightlife and is a popular meeting spot for the young and young at heart. It is also now the most northern stop on the Gautrain route. The Z-CARD® contains a map of Hatfield and explains the concept of the Hatfield Outreach Programme, the CID and other services in the area including guards, cleaning, the district court and churches.
