Men’s Health has published its September issue with three different covers, although with the same subject matter: Springbok rugby players. The special Collector’s Issue features Pierre Spies, Bismarck du Plessis and Juan de Jongh. And on the inside of the fold-out cover are Tendai ‘Beast’ Mtawarira and Morné Steyn.
“Next time perhaps they can do a ‘peel off the t-shirt’ story inside!” commented a (female) rugby fan.
Each issue is being sold in specific regions around South Africa to coincide with the Springboks’ 2011 Rugby World Cup campaign. Inside the magazine, the special feature includes their workout power moves, training tips and World Cup-winning performance secrets.
This issue also features the second annual Men’s Health Denim Guide, a bonus 40-page style section showing readers how to look great in jeans this summer. To complete the package, every issue includes a 20% discount voucher on denim from Edgars.
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to email@example.com.