Briefly… The Bookmarks announces a change in category system; iWYZE launches fresh ‘knix’ TV commercial; Getaway gears for growth; IABC Annual Conference: Join the communication revolution; Global leaders en route to SA for Brand Africa Forum; Orbit ‘Likes’ Billads; I’m a Gee Pee… and this is MY Gauteng!
The Bookmarks announces a change in category system
The Bookmarks, South Africa’s foremost digital awards and an initiative of the Digital Media and Marketing Association (DMMA), have announced an enhanced category system for their 2011 awards. The new category system is designed to cater for a wider range of digital publishers and agencies as well as brands and companies that have done exemplary work in digital.
“We are very excited about the category structure we have put in place for The 2011 Bookmarks Awards,” says Nikki Cockcroft, chairperson of the Bookmarks and Chair of the DMMA. “Our aim when adapting this year’s categories was to open The Bookmarks up to an even wider range of digital publishers, agencies and brands, and to ensure that all submissions were compared to relevant competitors, and evaluated by judges with significant experience and expertise.”
The clusters for the new 2011 Bookmarks categories are: Websites and Microsites, Advertising and Search, Email Marketing, Community and PR, Applications and Tools, Games, Online Video and Audio, Integrated or Mixed Media (all Product Awards); as well as Achievement and Special Honours; Individual and Team Awards and Craft Awards.
The Bookmarks’ entries will open in early September and close on October 21. The Awards will be held in Cape Town on November 10, with the workshops taking place on November 8-9 in Johannesburg and Cape Town respectively.
iWYZE launches fresh ‘knix’ TV commercial
Old Mutual iWYZE valuables insurance launched their new television commercial on last week. Following the successful run of the first commercial, this one takes a fresh approach to advertising the short-term insurance product, while retaining the ‘knix’ concept which audiences responded to so well.
“While it worked very well for us, the original commercial has now been running for over a year, so a new execution was necessary,” says Willem Smith, chief executive of iWYZE valuables insurance.
The new commercial has various scenarios depicting individuals living a ‘handicapped’ lifestyle because they are constantly hoping that nothing bad will happen to them or their valuables. Visually, this hope is depicted by showing these characters with their fingers crossed behind their backs (the universal “knix” sign).
Marketing agency Chillibush Communications was briefed by the iWYZE marketing team to conceptualise the TV commercial. According to the research which Chillibush and iWYZE conducted, people recognised the knix sign and associated it with hope, luck and lack of total confidence. “
With the new commercial, iWYZE hopes to strengthen their brand awareness in the months to come. It will be running on SABC 1, 2, 3 and eTV. Or check it out @ http://www.youtube.com/watch?v=UmH59INgDJI
Getaway gears for growth
Hot on the heels of the 2011 Gauteng Getaway Show, which saw 21 000 travel enthusiasts fill the Coca-Cola dome over three days, SA’s premier travel brand brings a new title to market next week – and has a coffee table book due out before Christmas.
Getaway International, a glossy, visually rich annual – on sale from Monday – dips into travel delights on all seven continents, selected for their appeal to the South African traveller. Written by the Getaway editorial team, it leverages the brand’s credibility to provide an attractive and informative resource penned from a local perspective.
The new publication comes soon after another of Getaway’s recent initiatives, the launch of a white label accommodation bookings portal with more than 10 000 listings in South Africa alone, and on the back of Getaway’s positive ABC figures, which reflects five percent growth for the second quarter year on year.
The new title comes at a time of increasing awareness of overseas destinations and cultures created by TV and the Internet, says its editor, Justin Fox.
At the same time, Getaway is putting the finishing touches to The Best of Getaway Gallery, a portfolio of readers’ images selected for their beauty and technical brilliance from thousands submitted to the magazine’s monthly Getaway Gallery column.
IABC Annual Conference: Join the communication revolution
A surge of new technologies and social media innovations is altering the media landscape. It’s easier than ever to reach a large audience, but harder than ever to really connect with it.
Find out how to do just this – and do it better than anyone else – at this year’s Africa conference for the International Association of Business Communicators (IABC) being held from October 12-14 at The Carousel Casino and Entertainment World north of Pretoria. It will explore how local and international communicators are incorporating social media and digital tools into their communication strategies and campaigns.
The highlight of the conference will be a panel debate that will pitch some of the country’s most well-respected communication experts against each other in what is sure to be a heated discussion about the pros, cons and general state of traditional vs new media in the corporate communication field.
The full programme and details of the event are available on www.iabc.co.za. Book now, as seats are limited.
Global leaders en route to SA for Brand Africa Forum
Hosted by the International Marketing Council, the custodians of Brand South Africa, and Brand Leadership Academy, the Brand Africa Forum will take place on September 29 at Johannesburg’s Sandton Convention Centre. It will tackle key issues affecting Africa’s growth, reputation, and competitiveness.
The Forum will provide an opportunity for pan African decision makers in media, business, nation branding and civil society to interact and engage with topics and opportunities that are catalytic to the future of Africa as well as explore lessons from emerging markets such as India.
Speakers include Dr. Vijay Mahajan, best-selling author of Africa Rising; Dr. Dambisa Moyo, global economist and best-selling author of Why The West Was Lost; Dr. Reuel Khoza, chairman of Nedbank Group; Rakesh Wahi, vice chairman and co-founder of CNBC Africa; and Nigel Hollis, author of The Global Brand. Accomplished broadcaster, Tumi Makgabo will facilitate the programme.
The Brand Africa FORUM™ will be broadcast by CNBC Africa to 41 sub Saharan African countries.
Orbit ‘Likes’ Billads
Orbit Professional sugar free gum has extended its fourth campaign with Nine Mile Media’s consumer engaging Billads Bill Folder advertising platform for another two months. The new creative campaign launches a partnership between the Smile Foundation and Orbit Professional chewing gum. The campaign calls upon all consumers to ‘Like’ the Facebook page, in return Orbit will donate R25 to the Smile Foundation for every new click received. Designed by DDB South Africa, the creative initiative instantly ensures that consumers’ actions are changing the lives of children in need.
“Orbit has also continued with its sampling campaign inside the Billads bill folders, encouraging consumers to taste the product alongside the visual creative,” says Craig Segal, the managing director of Nine Mile Media.
Says Ashleigh Tomlin, Orbit Brand Manager, Wrigley South Africa. “Our aim with this campaign is to drive consumers to our Facebook page where they can make a difference to the lives of 14 children and interact directly with the brand,” she adds.
I’m a Gee Pee… and this is MY Gauteng!
Viewers of Morning Live on Tuesday were struck be a campaign that saw people proclaiming that they were “Gee Pees”. The campaign was then revealed as a subsidiary of the ‘Gauteng – it starts here’ mother brand and ID. Designed to get Gee Pees on the road and exploring, the campaign calls for Gauteng citizens to feel a strong sense of loyalty and pride in the city region – “this is MY Gauteng”.
The campaign is rooted in social tourism, and will make strong use of social media as GP citizens are encouraged to share their favourite destinations – it is the citizen who promotes the city region via her own experiences. Domestic travel is made SEXY to young South Africans!
The GeePees, amaGeePees and babyGeePees are the physical embodiment of the campaign. The GeePees are iconic citizens, well known celebrities from a range of industries, who are passionate about their city region.
Ambassadors already committed include Kaya FM DJ Georgie, musicians Kwela Tebza, Pops Mohammed, Sipho Mabuse, Danny K, HHP and Wouter Kellerman. Also committed to being GeePee ambassadors are presenter Penny Lebyane, fashionista Craig Jacobs, dancer Thabiso Lekuba, and businesswoman Rose Francis.
Go to the website www.gauteng.net <http://www.gauteng.net> to download a digital version of the card to your cell phone.