Media Moves… TheMediaOnline’s weekly round up that looks at who’s moved where, which companies have scored what accounts and how to find out what opportunities are out there through our jobs site, powered by Memburn. This is the final Media Moves column for the year. It will be back on January 13, 2012.
Who’s moved where
On air moves at Primedia Broadcasting
94.5 Kfm has announced that Aden Thomas will be joining its line-up from Monday, 9January 9, 2012. Thomas is currently the morning anchor on 567 Cape Talk. He will be taking over the 09h00 – 12h00 slot on Kfm.
“Aden decided to return to music radio, where he started. He is looking forward to his new role and he is excited about growing the audience on this timeslot,” says Kfm and 567 Cape Talk station manager, Colleen Louw.
Talk Radio 702 and 567 Cape Talk Talk at Nine host, Kieno Kammies, will take over the breakfast slot on Cape Talk. He has decided to return to the Mother City.
Talk Radio 702 station manager, Pheladi Gwangwa ,said Kieno was looking forward to his role as breakfast anchor on Cape Talk. “He is no stranger to current affairs and to controversy. His track record on Talk at Nine will hold him in good stead as he continues to make waves.”
Kay Sexwale, who is currently hosting the Early Breakfast slot, 04h00 – 06h00, on both stations will replace Kammies on Talk at Nine. Eyewitness News Anchor, Ray White replaces Sexwale on the Early Breakfast show on 702 and 567.
Weekends on 94.5 Kfm and 94.7 Highveld Stereo are also getting spruced up. 94.5 Kfm’s Benito Vergotine, who previously presented the 09h00 – 12h00 slot will move to weekends. The 07h00 – 09h00 Breakfast shows on Saturday will consist of the “best of” the weekday breakfast shows, followed by Ryan O’Connor from 09h00 – 10h00 presenting a show focusing on music, sport and lifestyle.
Stacey Norman, who currently presents 22h00 – 01h00 on Kfm and 94.7 Highveld Stereo on weekdays, swaps shows with Ryan Seacrest. Norman will present the 19h00 – 22h00 show, whilst Seacrest will present from 22h00 – 00h00.
Primedia Broadcasting CEO Terry Volkwyn said the changes were aimed at growing and developing the talent, providing gripping radio to listeners and taking Primedia Broadcasting’s radio stations to the next level. “We are confident that listeners will settle in to the changes in the New Year,” Volkwyn said.
Kwele resigns as CEO of JHB Tourism Company
Lindiwe Kwele has resigned as CEO of Johannesburg Tourism Company after three years at the helm of the City’s destination marketing organisation. Kwele will be taking up a position as one of three Deputy City Managers in the City of Tshwane at the beginning of January 2012. The strategy and implementation portfolio for which she will be taking responsibility is sizeable and includes managing the city’s special framework, planning and economic development.
“We are all enormously saddened by Lindiwe’s departure, as she has made enormous strides to really put Joburg Tourism on the map during her tenure,” says Acting CEO Phelisa Mangcu, who also heads up the Joburg Tourism Company’s Visitor Services Bureau. “However, she leaves behind a closely knit team and a culture of fearless dynamism, for which we are enormously grateful. She will be sorely missed on the Joburg scene, but has JTC’s every good wish for success in her new role.”
Lambley appointed new Sport24 editor
Garrin Lambley has been appointed as Editor of Sport24, South Africa’s biggest sporting website. Lamblely is no stranger to the internet having spent the past five and a half years helping position Sport24 as a world-class product that enhances sports-lovers’ enjoyment of their game.
“Sport24 is committed to giving readers access to the best original sport content on the Web in South Africa. Being able to play a part in the editorial direction the website takes in the years ahead is simply a phenomenal opportunity,” says Lambley.
“With Sport24 being one of the fastest growing channels on the 24.com network, I have no doubt Garrin and his team will continue to produce first-class content,” said 24.com editor-in-chief, Jannie Momberg. “In the coming year we are planning to give our loyal sport users a bigger voice on the site as well as some key technological enhancements.”
And a TBWA\ short…
TBWA\ has announced the appointment of top New York based creative duo, Matthew Brink and Adam Livesey, as the new joint Executive Creative Directors of TBWA\Hunt\Lascaris. Brink and Livesey will be returning to SA from New York to join the agency on the January 23, 2012.
What’s out there
Last chance to make movie with Kevin Spacey
Any upcoming scriptwriter’s dream is to get mentored by the best role models in the world, but there are not many opportunities presented to them to make this a reality. Three months ago the Jameson and Trigger Street First Shot competition was launched to offer just such an opportunity for one winner from South Africa, America and Russia, with the aim of changing three aspirant scriptwriter’s lives with a chance to work with Kevin Spacey on their short film.
A number of entries from South Africa have already been received; however they have been disqualified owing to technical errors identified. Yet scriptwriters will have a second chance to rectify this before the closing date, which is December 31 2011, allowing them to hopefully gain their international recognition by adhering to the rules stated on the Trigger Street website.
Below is a list of pointers to take note of when entering the competition.
- A high number of scripts are over 7 pages. (In fact we even received a 200-page feature film script!) The majority are coming in at 9-10 pages which is too long. Remember your script must be at least 5 pages and no longer than 7 pages, size 12 Courier fonts. Based on this format the industry experts can equate one page of script to roughly one minute of footage, therefore with your 5-7 page script we know we can produce a 5 minute film. Anything longer is too long! Please refer to the provided script template.
- It is not that we don’t love children, we do, but just not in our Jameson First Shot scripts. Remember all cast must be over 25 years of age
- Scripts are not completely following the theme of a legendary, humorous or very tall tale. We have noted a few scripts with a strong theme of violence and murder. While we do enjoy a good tall tale murder mystery we cannot feature excessive scenes of violence or excessive use of weaponry.
Only AAA trains copywriters
The AAA School of Advertising has identified a severe shortage of skilled copywriters within the advertising and marketing industry, and AAA is the industry’s official ad school training students in this crucial field.
“The one area that the industry is literally screaming for talent is Copywriting, and since good copy is vital for any ad or marketing communications campaign, this shortage has created an exciting gap in the market for talented individuals to step in and really forge a successful career for themselves – a rare opportunity in the current job market,” explains Ludi Koekemoer, principal of the AAA School of Advertising.
Since many potential students don’t understand what’s involved in copywriting or are clouded by misconceptions of advertising, they often don’t see themselves as candidates for this career. That’s where the AAA School of Advertising comes in. The AAA models its courses to replicate the real world of advertising by creating an environment where ideas and originality can thrive, but also provides the critical learning and advice curve that creative directors offer.
The Diploma in Copywriting that the AAA School offers at the Johannesburg and Cape Town campuses is the ideal qualification for those wishing to get into this rewarding career. If you’re skilled with words take advantage of this exciting gap within the industry and contact the AAA School of Advertising today!
Who’s won what
MANGO-OMC Cape Town lands the Infecting The City
Infecting The City Public Arts Festival 2012 will be held during the first week of March 2012. The MANGO-OMC team is delighted to have received the honour to work once again on this valued project. The Infecting The City Festival’s vision is to develop a public art festival that unlocks public spaces in a way that opens your eyes to different perspectives and gives you an opportunity to engage with communals spaces as a living part of the city.
It is a privilege to work with the team at Africa Centre again on a project that celebrates diversity, creativity and the City of Cape Town,” says Nicole Capper, owner of MANGO-OMC.
VWV wins USA MillerCoors Conference
For the eighth consecutive year, the VWV Group has been appointed by MillerCoors to conceptualise and produce its Distributor Conference, which is to be hosted in Las Vegas, USA in 2012. As the MillerCoors brand grows, VWV has had to step up to the challenge of maintaining the creativity that has positioned the agency as a valued partner to MillerCoors.
VWV appointed by FNB
Leading brand experience agency the VWV Group, was appointed by First National Bank to produce a vibrant informative two-minute video. The result is a production that captures First Rand Bank’s operations in India and communicates its personal and business banking services to the Indian market.
Who’s making moves
John Brown Media reports positive growth for 2011
Amid tough industry conditions John Brown Media South Africa has concluded a tremendously successful 2011. Securing two Blue Chip accounts, increasing its staff complement to 40 full time staff, growing turnover and doubling its office space have been clear highlights for this innovative content marketing agency.
Launched in South Africa in 2007 to publish Fresh Living for Pick n Pay, John Brown has subsequently added Cell C, Edgars and Discovery to its rapidly-growing client portfolio.
“We know that we need to continue to raise the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which result in a commercial transaction and greater brand engagement,” says managing director, Lani Carstens.
“The fact that we’re able to deliver content across multiple channels from digital to print, is critical to our success”.
Core to John Brown’s success has been the ability to attract some of the best minds in publishing, including editors Toni Younghusband on Discovery and Justine Stafford on Edgars Club. “Editors of this calibre are best placed to nurture the crucial client/publisher partnership. It’s about balancing the right creative and strategic approach,” says Carstens.
Having relaunched Edgars Club in October, John Brown saw the magazine achieve its highest ever advertising revenue.
New Strategic Design Company: Red Crown
Aardt Davidtz (former MD of Liquidlab) and Rob de Sousa (former creative director of Fuel Design) have joined forces to form a new strategic design company, Red Crown Design.
The Bester Burke Slingers Group has acquired a 51% share in this new company.
Both Liquidlab and Fuel Design operated successfully in the design and branding arena over the past 12 years, with Liquidlab focused on packaging design and Fuel Design on corporate identity development and design across multiple elements. Their high-profile clients included Woolworths, Sea Harvest, Ceres Beverage Company, Nola, Sasko, Faircape, Duram, Jack Black Beer and the Wavescape Film Festival.
Red Crown will now combine these collective talents to deliver strategically-led brand and packaging design solutions that positively influence consumer purchase behaviour and client return on investment.
Aardt Davidtz assumes the role of Red Crown managing director, and Rob de Sousa creative director.
Managing social media communities
Social media is quickly becoming the next required level of marketing within an organization and HMC Seswa Corporate Communications has incorporated this medium to assist clients maximise their social media activities.
HMC Seswa has now introduced Community Management that is handled by a dedicated individual who increases communication with client external stakeholders via the various social media platforms.
Community management includes a number of different aspects along with the responsibility for managing clients’ social communities like Facebook, Twitter and LinkedIn. HMC Seswa will provide its clients with a social media strategy that will be aligned with the overall brands goals and objectives of the communication strategy.
“The social community is truly a global one and can be very challenging to keep up with. Community management has to be handled by someone who has the knowledge to foresee digital trends and share innovative ideas with clients,” says Mbali Msimango Practice Group Head HMC Seswa Corporate Communications.
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