Capitec Bank has come up with a campaign that responds to South Africans’ frustration with banks. The Speak Up Report invites people from all walks of life and influence to help re-imagine banking by sharing their opinions and ideas on how things could be done, better. The most popular will be consolidated into the fully crowd-sourced Speak Up Report and delivered to key policy-makers during Budget month to help stimulate change on the ground.
“Speak Up creates an opportunity for people to have their say about banking – and to be listened to. It’s not just a platform to whinge about common frustrations either, although these certainly still exist. Rather it’s about asking what South Africans think banks could do to make things easier, more efficient and more consumer-friendly,” explains Charl Nel, Capitec Bank’s head of strategic communications.
“The desired outcome of Speak Up is that the everyday South Africans’ opinions and ideas will be taken into consideration by those in power. You never know, maybe the finance minister will even take notice – he did after all call on banks to change their ways in his National Budget Speech last year, although the status quo has improved only incrementally since then,” says Nel.
To have your say and participate in the Report, visit the Speak Up tab //www.facebook.com/CapitecBank before 16 February 2012. Results will be made public on 26 February on //www.facebook.com/CapitecBank, under a results tab.
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to email@example.com.