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    I remember many years ago as a young rep for the SABC how Anthony Duke, the then 5FM Station Manager woud have no problem pulling an ad if he thought it would annoy listerners.  His argument was that the “sitch over factor” was far worse than the potential revenue from that one campaign.  Made sense.

  2. 2



    As a station manager of a small commercial radio station in
    Knysna where recourses are few and good copywriter’s non existent I have this dilemma
    regarding bad radio commercials.

    In a small town like Knysna the all powerful Rand
    is king. Businesses are closing down and those that are still trading are struggling
    to make ends meet.

    As with any business, it is hard to turn away a client that
    will help keep us on the air.

    For inspiration and new ideas my staff and I regularly
    listen in to streaming radio from the UK
    and America to
    pick up radio commercials that (hit the spot)

    We then pool our ideas and come up with a reasonable ad to
    suit our local market.

    This not only gets our staff involved but has showed us that
    amongst the most unassuming persons there are some great copywriter’s amongst


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