A new self-service online booking system could streamline the process of managing online campaigns. Ad Dynamo’s offering allows online advertisers to plan the placement of their ads, track progress, work to clearly defined budgets as well as access analytics and reports on their campaigns.
“This is a very exciting development for Ad Dynamo as it enables businesses that do not have digital expertise to participate in the online advertising space and reach audiences in the millions by way of the more than 27 000 web sites globally that use our ad-marketplace,” says Nikki Harding, country manager for Ad Dynamo, South Africa.
The relaunch of Ad Dynamo’s website introduces a straightforward price plan option supported by free campaign setup, banner advertisement design and intuitive graphic-rich reporting. The price plans eliminate the complexities of daily budgets, bidding per click or per impression and offers advertisers a set level of exposure at a fixed monthly cost.
“This development is a key step for the business in extending its reach and usability and ensuring that both advertisers and publishers will gain huge value from the self-service platform,” says Harding. “Ad Dynamo’s vision of being the leading platform for online advertising received a further boost earlier this year when we integrated with Facebook and the new price plan model is a great step towards making digital advertising – something often perceived as complex and daunting – much more accessible to the average business.”
The advancement of its self-service platform model to ensure elementary user functionality falls in line with the company’s continuing strategy of global expansion. Ad Dynamo, a South African born start-up, has branched out beyond its home territory with headquarters in London and fully staffed operations in the Netherlands, the United Kingdom, Nigeria, and Spain. It also recently signed a strategic partnership agreement with major Brazilian player, Realmedia, which gives Ad Dynamo the ability to access to over 3,4 billion ad impressions per month in Brazil alone.
This successful expansion drive, which now sees Ad Dynamo serving over one billion ads per month, has partly been made possible through a relationship with venture capital firm Invenfin, which started investing into the company at the beginning of 2009.
“Ad Dynamo’s sound technology, which is constantly being enhanced, enables it to scale rapidly into new international markets”, says Stuart Gast, executive director at Invenfin. “This was one of the key factors that prompted Invenfin to invest in the company.”
“As with all our investments, Invenfin does not simply hand over money and then sit back and wait for dividend cheques or the best time to exit,” he says. “This is a business partnership for us, not just an investment opportunity, so we consider our role as that of an advisor and support resource to the CEO and management team, focused on maximising the impact of our capital injection on Ad Dynamo’s development and growth.”
