Meet Javas Njongo, DStv’s new man in the house. The man who will entertain audiences via DStv’s new integrated brand campaign. The man who has powers. A wise man.
Speaking via satellite phone, Javas tells the story of the advert. “Many years ago, I was shipwrecked on a remote island. At first I was afraid, I was petrified. But over time I found my calling. The people on the island felt lost. They needed someone to take their hand and show them the way. They needed a wise man. They needed me.”
Ad agency Ogilvy & Mather helped Javas Njongo connect with these lost people.
Hailed as a wise man who has the answer to every possible everyday problem – from unrequited love to neighbour woes – Javas graciously invites these troubled souls to sip from the fountain of his wisdom. When it comes to giving good advice, they rate Javas simply the best, better than all the rest.
“A lovesick young man confessed to me: ‘I think she’s just out of my league,’” Javas said over satellite phone. “I considered the question and replied: ‘My son. There’s more to life than being really, really ridiculously good-looking.’”
Nobody knows where this wisdom is from. “It comes to me in the dreams, in the wind and once, I even heard it through the grapevine,” Javas says.
But Javas has a secret: He has learned all these lines and insights from the movies, songs and documentaries he watches on his secret television, hidden in his home.
The campaign ties in with DStv’s rebranding launch. “We believe our innovative new branding system will genuinely move the brand forward, resonate with viewers and encompass more brand elements to sell the story of DStv at every opportunity,” says Simon Camerer, DStv group marketing and sales director.
The object of the fully-integrated DStv Javas campaign, explains Ogilvy & Mather executive creative director, Fran Luckin, is to show that watching television shows like those on DStv can in fact open up your world, and expand and enrich your knowledge base, through access to common wisdom found in popular culture.
In addition to the 60-second commercial, the integrated DStv campaign will roll out on multiple platforms, including social media and digital.
Caree Ferrari – Managing Partner
Fran Luckin – Executive Creative Director
Carl Willoughby – Creative Director
Carey Dowse – Art Director
Ruby Fourie – Copywriter
Nimay Parekh – Group Account Director (Digital)
Georgia Matthews – Account Director (Digital)
Phindile Ndizekeli – Account Director
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to email@example.com.