Property24 has won the award for Best Classifieds Website recent seventh Annual South African eCommerce Awards. Winners were chosen on their ability to leverage the internet as a platform for commerce, with both the public and an expert panel from Jump Internet Technologies scoring nominees based on a series of criteria. Over 114 000 unique votes were received in just a month, with websites being assessed on everything from design to customer support.
“The site was developed with our users in mind, with the aim being to create a seamless and enjoyable experience for buyers, sellers and estate agents alike,” says Property24’s general manager, JP Farinha. “Being honoured with an award like this is incredibly gratifying, particularly as the public had a large role to play in the voting process, and it’s encouraging to see that we are effectively delivering a service that the South African consumer wants.”
Property24’s website, which was redesigned in October 2011, scored an exceptionally high overall rating of 91.1/100, based in part on its easily navigable user interface, as well as its ability to generate accurate search results.
With in excess of 30 000 Facebook fans, and a growing contingent of Twitter followers, Property24 also scored full marks for its social media offering. The company has successfully harnessed these platforms to provide its expanding user base with a relevant and up-to-the-minute information database. Social networks have also proved instrumental in Property24’s ability to provide rapid resolution to customer queries and issues.
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