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    Llewellyn Kriel

    Not much new here, but that’s not really surprising, is it? After all, Chris, is a marketer who can write. Editorially speaking we call such folk “columnists” as distinct from reporters or editors. It’s a little sad that his eminently valid opening position is snowed under in the customary blizzard of marketinglish. He misconstrues real Journalism (of which we need much, much more) with trendy churnalism, the bulk of which is asinine, pontificatory and pompous – and we already more than enough of that.

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