The Ogilvy & Mather logo made it to the top of the world, Mount Everest last week. The logo was printed on a banner nicknamed the Patchwork of Miracles”and was used to raise funds for Childhood Cancer (CHOC) treatment.
At 9:13 on 23 May 2009, Robby Kojetin made it to the summit after nearly nine hours from high camp in the South Col. At -46°C and winds blowing up to 100km/h, Kojetin became the 17th South African to reach the summit, banner in hand. The actual banner and suit that Kojetin wore was placed at the Ogilvy & Mather South Africa (O&M SA) canteen for all Ogilivillians to view. The Ogilvy & Mather banner was the biggest banner to make it to the top of Everest.
“This is a great example of one of the Ogilvy & Mather habits of highly creative people, idealism. Idealism is about setting goals and targets that go above and beyond what is expected, having big, beautiful thoughts that spark ideas in others and carrying people through the good times and the bad,” the company said in a statement.
To date, 27 South Africans have also made it, with one death, Bruce Herrod in 1996. This year’s Everest season saw one SA climber to the top and the death toll for the 2013 season is at eight people.
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to email@example.com.