Business Day TV launched on DStv today. A collaboration between Business Day, Summit TV and Bloomberg Television, it will, in the words of BDFM editor in chief and publisher, Peter Bruce, “provide investors and business news consumers with an editorially credible local and international business news proposition”.
The rebranded channels, which replaces Summit TV, went live on channel 412 with the promise of bringing viewers “the best local and international business television programming” by combining Business Day’s local market insights with the global resources of Bloomberg.
“We are truly excited about Business Day TV becoming an extended platform for the strong, independent editorial content we already produce in Business Day, Financial Mail and BDlive every day, and the market-leading content offered by Bloomberg Television,” says Bruce. Bloomberg will add live market coverage and analysis from Europe and the US for 10 hours a day.
Bloomberg’s Malcolm Fried, managing editor in Europe, the Middle East and Africa, says South African business decision makers and leaders rely on Bloomberg Television “for trusted, accurate and up-to-date international business and financial news”. This, he says, will complement the domestic insights offered by the BDFM group.
DStv says Bloomberg Television will continue to be available to DStv Premium customers on channel 411 until 1 July, after which it will be available on Business Day TV on channel 412 to DStv Premium, Compact and Family customers.
Streamed live to more than 315,000 subscribers to the Bloomberg Professional service, Bloomberg Television will still broadcast 24-hours a day across central banks, investment institutions, commercial banks, government offices and agencies, law firms, corporations and news organisations.
The Bloomberg.com team will also continue to use the power of Bloomberg’s market-moving stories and data to provide business executives with a live stream of non-stop headlines, breaking and on-demand videos and easy-to-scan market information. While Bloomberg’s 24-hour live Bloomberg TV+ (plus) app for Apple iPad will continue to broadcast to those who wish to view the channel on their tablets.
PHOTO: Business Day TV head of programming Semeyi Zake (BDTV)
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