All the media moves

Media Moves… TheMediaOnline’s weekly round up. Adriaan Basson has been appointed editor of Beeld. Lucille Jacobs, deputy chief executive officer of The New Age, has resigned. OHMSA appoints new Executive Director. Moving Tactics’ bolsters its Technical department. Livewired public relations wins Wrapsa. Cape Legends appoints Paula Wilson Media Consulting. 

 Sirince Jewellery selects the SARCDA expo to launch in South Africa.

Breaking news

Adriaan Basson has been appointed editor of Beeld after current editor, Peet Kruger, resigned the position. Basson is currently deputy editor of City Press.

Lucille Jacobs, deputy chief executive officer of The New Age, has resigned. She is now handling the Rand Show via her own media, marketing and management consultancy.

Quentin Green has resigned from Mamca, citing personal reasons.

Who’s moved where

Dynamic creative duo to lead isobar – Valtchanova and Russolillo

Isobar South Africa has announced the appointment of Yana Valtchanova as creative director in Johannesburg. Valtchanova joins the Isobar Network with an impressive 15 years of industry experience. She has led the creative departments of various agencies and is sure to make her presence felt.

Valtchanova will lead the Johannesburg team into the future focusing on breakthrough creative and innovation in the digital landscape. Expect to see Isobar South Africa move from strength to strength as Yana joins Marco Russolillo, creative Director in Cape Town, to develop a formidable creative duo.

The two will lead the agency from the front and will take it to even greater heights through the combination of Johannesburg street smart and Cape Town flavour. The pairs’ key goal is to ensure the evolution of the agency’s digital backbone into an integrated solution for their clients.

OHMSA appoints new executive director

OHMSA has announced the appointment Les Holley as executive director of the association. Holley replaces Sarel du Plessis, who has held the position for the past 12 months. Du Plessis will focus on his own business interests but will continue to provide services to the Association on a contractual basis.

Holley is no stranger to the OOH sector having served as executive director of the Association from its inception in 2002 until 2010 when he joined Continental Outdoor as general manager of their Africa Division.

Holley brings a lifetime of experience to the OOH sector. He supports the new vision and goals of the association and believes that the future of OOH is bright. “What with the advent of interactive out of home in malls and on the streets combined with the new dynamic digital technology it is really an exciting time to be back at OHMSA” he said.

Moving Tactics’ bolsters its technical department


Moving Tactics SA, the digital signage solutions company, has strengthened its support services by appointing three new staff members. It has specifically focused on increasing its technical capability by bolstering the technical team with the appointment of Jamie Hendricks and Ese Alofoje.

Hendricks is a dynamic 19-year-old who has kick-started his career at Moving Tactics as technician. He is responsible for off-site maintenance and installation of new networks and will also assist in-house with maintenance repairs and deliveries.

Appointed as assistant to the head of the technical department, Ese Alofoje’s new position is crucial in the operation, testing and maintenance of the network infrastructure, servers and prototype systems’ technology for Moving Tactics nationally

In the Johannesburg office, Elisma Uys has been employed as personal assistant and project administrator.

Who’s won what

Livewired public relations wins Wrapsa

Livewired Public Relations has announced that Wrapsa, South Africa’s largest pharmaceutical contract manufacturing company, has appointed them as their PR agency of choice.

“We are excited to be on board with Wrapsa, and having South Africa’s largest pharmaceutical contract manufacturing company in our portfolio of clients is an honor” says Lucinda Boddy, managing director of Livewired PR, “we aim to grow and sustain their brand awareness, and exceed all their communication objectives”.

Livewired has successfully positioned companies in the FMCG, pharmaceutical, travel, property, construction, engineering, motoring, NGO and leisure industries.

Cape Legends appoints Paula Wilson Media Consulting



Media liaison, strategic marketing and brand management specialist PWMC has been appointed by Cape Legends to build the Fine Wine brand division and its selected brands within South Africa.

“As custodians of South African wine heritage, integrity in our communication is paramount,” said Ross Sleet, marketing director of Cape Legends, on the appointment of Cape Town-based Paula Wilson Media Consulting (PWMC).

PWMC MD, Paula Wilson, believes that for a brand to truly resonate with its target audiences, its impact must go beyond publicity. “As a team of specialists we are committed to looking past the obvious and doing things differently. The Cape Legends team shares this philosophy and we look forward to joining them in the promotion of these exciting brands.”

Sirince Jewellery selects the SARCDA expo to launch in South Africa

Sirince Jewellery, a breath of fresh air when it comes to silver plated jewellery – both in terms of affordability and design – has just arrived in South Africa and is celebrating its launch at SARCDA, the largest gift, toy and retail trade exhibition of its kind in the Southern Hemisphere, from 22 to 25 August at the Gallagher Convention Centre in Midrand.

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