Machine has once again proved its mettle with its latest project for Habari Media. Tasked with creating an innovative and engaging gift for the attendees of the annual Habari Media Tuongee symposium, the agency produced a bespoke gift box that was not only useful and beautiful but that also heightened anticipation surrounding the exclusive networking weekend.
“The Habari Media Tuongee is one of the most anticipated annual events in the digital arena, attracting the leading minds from both local and international markets,” explains Habari Media MD Wayne Bischoff. This year, the Tuongee was held over two days in Zebula, one of South Africa’s most beautiful and exclusive game lodges. As per the previous year, the emphasis was on a smaller gathering, consisting of top level executives from the advertising and digital arena.
“The VIP gift, presented before the symposium, is crucially important as it helps set the tone of the days ahead. The Quintessentially Metaphorical Field Guide to Humans on Business Safari exceeded all expectations,” he says.
Taking its cue from the mix of business and bush, the survival guide provided attendees with a set of beautifully-designed, tongue-in-cheek provisions – everything that the typical businessperson would need to survive two days in the ‘wild’; from a bespoke guidebook explaining various animal personalities and a ‘tune stick’ loaded with African beats, to ‘drinkable mosquito repellent’ (aka Gin, just add tonic!), all-purpose lead sticks (aka pencils), SOS balm (aka bees wax balm), and even the essential piece of rope.
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