Media Moves… TheMediaOnline’s weekly round up. Good Hope FM announces new station manager. Kagiso Broadcasting welcomes talent development manager. New PR & product marketing manager for KIA Motors SA. Added Value boosts brand insights team. marcusbrewster wins the Edge Growth account. Media24 enters eCommerce fulfillment services. Continental Outdoor Partners the Loeries. Telemundo Africa turns a terrific one. Cape Town events company Spintelligent continues its growth. IMC Conference announces Silver Sponsors for the City of Gold.
Who’s moved where
Good Hope FM announces new station manager
Good Hope FM has announced the appointment of their new station manager, Brendan Ficks, who took up his position on 1 August 2014.
Ficks has extensive media and marketing experience having worked for companies such as Sasol, Tiger Brands, and Nestle and until recently as marketing manager of Son, a division of Media24. He is no stranger to the Good Hope FM family. From 2001 to 2008 he was the station’s marketing manager and portfolio sales manager, during that time he also spent a two-year period as acting station manager. Born and raised in Atlantis, he completed his BCom at Stellenbosch University in 1993.
“I am delighted to make a return to Good Hope FM, as I am extremely passionate about the station, its staff members and its target market. I believe the experiences I have gained, since leaving Good Hope FM in 2008, will be very useful when crafting and implementing the new Good Hope FM business strategy,” says Ficks.
The station’s listenership has grown in the last twelve months to 701 000 and their 19 – 29 year old audience demands that their station stays current and entertains them on air but also connects with them on social media, which in turn influences the station’s business strategy. Heading into half a century of entertaining Cape Town listeners, Good Hope FM is focusing on retaining its position as Cape Town’s leading music focused interactive lifestyle radio station, connecting Cape Town.
Kagiso Broadcasting welcomes talent development manager
Kagiso Broadcasting has announced that Tumelo Diaho-Monaheng has been appointed as an on air talent development manager for the group.
A Wits Technikon graduate, Diaho-Monaheng boasts almost 15 years’ industry experience. Having filled various senior positions in marketing, content strategy, public relations and audience research, this industry leader is now tasked with on air talent development across Kagiso Broadcasting’s two brands: Jacaranda FM and East Coast Radio. His main focus will be refining existing talent, and sourcing fresh raw talent, with a view to developing young candidates into world-class broadcasters in the future.
“One of radio’s biggest challenges at the moment is to stay compelling; in order to achieve this you need to develop compelling people. Tumelo comes with a great pedigree for finding and nurturing some of South Africa’s future radio stars. As such, his role will be to work very closely with East Coast Radio and Jacaranda FM’s programming managers to ensure that we are best geared for the future,” said Kagiso Broadcasting’s MD of radio, Nick Grubb.
Tumelo’s media career started at Primedia Broadcasting, where after he moved to Media24’s Family Magazines unit as a research executive, and most recently, YFM where he’s occupied the programming manager role for the past 5 years.
New PR & product marketing manager for KIA Motors SA
KIA Motors South Africa has announced that Christo Valentyn has joined the company as its PR and product marketing manager, effective as of August 2014.
With more than a decade of experience in journalism, strategic communications and events management, Valentyn brings a wealth of knowledge and expertise to the KIA brand, most notably with regards to the South African motoring media landscape.
Working mostly as a freelance journalist for a variety of motoring and lifestyle publications, he has spent the past two years as editor of Car & Leisure magazine. Valentyn also served on the executive committee of the South African Guild of Motoring Journalists (SAGMJ) since 2011, charged with the Motoring Journalist of the Year portfolio (since 2011) and the WesBank / SAGMJ Car of the Year competition (since 2012). His move to KIA Motors was preceeded by a term as Chairman of the SAGMJ.
Added Value boosts brand insights team
Strategic marketing consultancy, Added Value South Africa, has boosted the capacity of its brand insights team with the appointment of Nicole Shapiro as an associate director.
With a Business Science Honours degree from the University of Cape Town, Shapiro has always been intrigued by the role that the brand plays in business. This, paired with a passion for fresh thinking and the love of a good challenge, brought her to Added Value.
Shapiro has work experience in both the client and agency environments. She joined Standard Bank after graduating as part of the Global Strategic Marketing team to lead key segmentation projects across Kenya and Uganda, group sponsorships and brand. Thereafter, she joined marketing strategy, brand development and design consultancy, Yellowwood, gaining experience across a number of industries including retail, consumer goods, alcoholic beverages, telecommunications, hospitality, education and pharmaceuticals.
Who’s won what
marcusbrewster wins the Edge Growth account
Enterprise and supplier development (E&SD) specialist Edge Growth has awarded its PR and communications account to marcusbrewsterin a four-way pitch. The business will be managed out of Brewster’s Johannesburg office under the direction of bureau chief Monica Braganca.
“Edge Growth understands the pitfalls of Enterprise Development programmes typically faced by big business, and can demonstrate to organisations how to provide better, more direct and efficient routes to high impact solutions that deliver corporate value,” says Braganca. “Recognising the challenges facing SMEs, Edge Growth provides the strategic knowledge, management guidance, operational tools and financial support that inexperienced entrepreneurs need to overcome growth obstacles and succeed in the long term”.
talkSPORT Extends Global Rights Partnership With Premier League to 2019
UTV Media plc has announced that talkSPORT, the world’s biggest sports radio station, has extended its international partnership with the Premier League for an additional three years until 2019. The London-based station has been re-appointed as the Premier League’s global audio partner to the end of the 2018/19 season, continuing the existing four year agreement which was due to expire at the end of the 2015/16 season.
As with talkSPORT’s existing agreement, the extension gives talkSPORT an exclusive package of international audio rights in all languages in all territories outside the UK and Ireland to provide official live commentary of all 380 Barclays Premier League matches in any language to listeners around the world outside of the UK and Republic of Ireland.
Ahead of the 2014/15 Barclays Premier League season, talkSPORT has broadcast partners in 25 countries, including the USA, China, Malaysia, Egypt, Nigeria and United Arab Emirates. The station provides live commentary and football programming in nine languages including English, Spanish, Mandarin, Arabic, Vietnamese, French and Bahasa Indonesia. As well as broadcast partnerships, talkSPORT also has tie-ups with audio streaming partners such as radio app TuneIn Radio, Chinese sports website Usportnews.com and football app OneFootball which all broadcast talkSPORT’s international commentary.
The new agreement follows talkSPORT’s highest ever listening figures in the UK, according to the latest RAJAR figures, with 3.4 million sports fans tuning in every week.
Since becoming global audio partner of the Premier League, talkSPORT.com has been redesigned to appeal to an international audience, with editorial content and live audio available in multiple languages. The website now attracts almost half (44%) of its visitors from outside the UK, according to the latest figures. Last month it also achieved a record breaking number of visitors with 4.7 million users and 32 million page views.
Glass Slipper wins IIR account
Starting in August 2014, Glass Slipper Communications has been appointed to manage the publicity and marketing requirements of the following IIR South Africa BV annual projects.
Vitafoods Africa conference 1-3 October. The 11th HR Africa Summit that includes the HRD Expo and the third Annual Junior Mining & Exploration (conference & exhibition).
IIR South Africa BV, a provider of strategic conferences, training courses and customised training solutions, has worked with the Rivonia-based company for approximately five years. Successful media trade exchange negotiations, as well as targeted print and broadcast speaker interviews, form the cornerstones of this lasting relationship between client and agency.
Who’s making moves
Media24 enters eCommerce fulfillment services
Media24 eCommerce, a division of Media24, has announced the launch of Efinity, a state-of-the-art eCommerce fulfilment service. Efinity empowers small, medium and big eCommerce merchants with the same sophisticated fulfilment service that made Spree.co.za one of best-loved eCommerce sites in the country with one of the highest customer satisfaction scores.
“Since its launch in April 2014, Spree has become the most loved eCommerce site in South Africa, by delighting customers with free and fast shipping,” said Louna Lohann, GM of Spree, a division of Media24 eCommerce. “Without our efficient and low-cost fulfilment operations, it would not have been economically viable for Spree to subsidize transportation costs and offer free shipping, free same-day delivery and free 30-day returns to customers.”
South African eCommerce is growing at a rate of 30% annually and is projected to grow even faster as barriers to entry drop, such as broadband tariffs and delivery infrastructure. Retailers in South Africa, irrespective of size, are looking for ways to take advantage of this channel but the challenges posed by backend logistics and fulfilment have been a major deterrent.
CIO of eCommerce at Media24, Jonathan Muir elaborates: “At Media24 we are uniquely positioned to have the resources and expertise to create powerful infrastructure that can scale seamlessly; to warehouse, manage and distribute stock. Importantly, Efinity is designed to facilitate online retail cost- effectively through a pay-as-you-go pricing model. With Media24 levelling the playing field through the Efinity solution, we can ensure that South African eCommerce reaches new heights in 2015, both for retailers and consumers.”
Continental Outdoor Partners the Loeries
Outdoor has always been a favourite opportunity for Africa’s most creative agencies to showcase relevant and innovative brand messages. Now Continental Outdoor Media has joined the Loeries as the official sponsor of the Outdoor category.
“Continental Outdoor Media, as the official sponsor of the Outdoor category, and the Official Supplier of Out of Home Media to the Loeries, is proud to be involved with the Loeries to celebrate creativity and excellence in advertising and show its support for upholding world-class levels of creativity in the advertising industry in South Africa and Africa” says Continental Outdoor marketing manager Lyn Jones.
As the official supplier of out of home Media to the Loeries, Continental Outdoor will produce all the out of home signage for Loeries Creative Week Cape Town. Continental Outdoor will bring the Loeries experience to life from the moment out of town delegates catch their flights at OR Tambo International and land in Cape Town, with Loeries messages on digital screens throughout both airports before and after the event. Continental Outdoor will also place a digital pod at strategic points throughout the week, including a prime position on the red carpet on both Loeries Awards nights.
Loeries® Creative Week™ Cape Town takes place from 15 to 21 September.
Telemundo Africa turns a terrific one
Telemundo Africa (DStv Channel 118) celebrates its first anniversary this week. This channel continues to grip MultiChoice subscribers across the continent with its offering of high quality, first-run telenovelas featuring dramatic storylines, glamorous cast and exotic locations.
The celebration kicked off with the launch of a brand new telenovela Broken Angel, which features real life sweethearts and Telemundo favourites Carlos Ponce and Ximena Duque along with Gaby Espino and Aaron Diaz.
Telemundo was the fifth channel brand from Universal Networks International, the international channels division of NBCUniversal, to launch in Africa, alongside Universal Channel, Studio Universal, E! Entertainment and The Style Network.
“We have been absolutely blown away by the response to Telemundo throughout Africa, particularly from the successful launch down to 365 days later, with a Facebook fan base of over 60 000,” said Colin McLeod, managing director, Emerging Markets, Universal Networks International.
Cape Town events company Spintelligent continues its growth
Spintelligent, the Cape Town-based trade exhibition and conference organiser, has continued its growth and expansion in events and partnerships in the power, mining, agriculture and education sectors during the first half of the business year.
“We have seen a very positive first half performance across the business, recording a 163% increase in event revenues year-on-year across the same time period”, says Spintelligent MD David Ashdown. Spintelligent has launched three new events so far this year: two in Zambia – Agritech Expo in Chisamba and CBM-TEC in the mining town of Kitwe – and Land Forces East Africa in Tanzania.
Ashdown says the company is increasingly becoming the designated partner of choice for new events in Africa. “Not only do we partner with leading players in the expo field but we also make sure that we reach out to the right people and organisations in the respective industry sectors so that our events are the result of strong industry buy-in. We make sure that we have high-level advisory boards and that our events are relevant, for the industry and curated by the industry.”
IMC Conference announces Silver Sponsors for the City of Gold.
In just eight weeks, the Integrated Marketing Communication (IMC) Conference will be heading to the Maslow Hotel in Johannesburg to introduce the city to an impressive line-up of talented industry leaders and innovative workshops that will challenge, educate and inspire delegates to create marketing that works in today’s dynamic and fast paced communication arenas.
Everlytic, a cloud marketing software company that manages campaigns and everyday communication across email, mobile and social channels, will have a significant presence at their third consecutive showing at the IMC Conference. Everlytic will also be hosting a workshop at this year’s conference.
“As a premier industry event, the IMC Conference brings together top marketing brass and influencers. It’s an event high on the Everlytic annual calendar, not least because of the calibre of active participants involved, but mostly because it allows delegates to seek and find information pertinent to their communication needs.’’ Says Vera Romano, Marketing Manager at Everlytic.
Phat Brand Activation uses a combination of its unique trademarked tools, Living Media™ (Carefully selected individuals that are trained to be highly professional sales activators for brands) and Variable Media™. “The environment in which we work has never been as exciting as it is now, nor as complex,” says Rico Wessels and Christopher de Bod, directors of Phat Brand Activation. “Traditional advertising is history and the possibilities are now almost endless. Media channels are evolving at a rapid rate and not only can we offer our clients immediate ROI, but we can adapt our communication channels on-the-spot, ensuring we deliver the message effectively and proactively.”
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