Following the success of ovatoyou’s mobile study of South African bloggers, Amanda Reekie, founding director of ovatoyou and ImagineNATION Alliance, will speak to PR-Net on Tuesday, 19 August about how the public relations industry can use affordable mobile research platforms to test shifts in sentiment and reputation and, more essentially, as a tool to confirm the efficacy of our efforts and prove ROI.
Built on IOS, Android and Blackberry, ovatoyou allows vetted and limited research participation from a high quality base using their mobile devices. The company is able to ask the right questions and receive answers which are quickly generated into reports with actionable results.
The 5.30pm meeting will be hosted by Sir Lowry Road, Woodstock eatery La Bottega dello Spuntino.
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