Media Moves… TheMediaOnline’s weekly round up. Siki Mgabadeli to anchor eNCA’s new business show. Jana Marais new editor of Finweek. FAST COMPANY SA appoints contributing editors. Pondering Panda welcomes Jill Barnes as client director. 140 BBDO focusses on creative leadership, adds red to the mix. Bestmed appoints Chris Luyt as marketing executive manager. Dashboard appoints new account director. PR Expert clinches SA’s first dance movie aimed at youth. FusionDesign to manage destination marketing for Groot Constantia. Primedia Broadcasting unveils new logos across all brands
New look for eNCA. MTV snaps up exclusive African tv rights to The Tonight Show starring Jimmy Fallon
Who’s moved where
Siki Mgabadeli to anchor eNCA’s new business show
eNCA will introduce a brand new daily half-an-hour business show from 1 October. The show, which will be broadcast weekdays at 9pm, will be anchored by veteran business journalist, Siki Mgabadeli.
Mgabadeli has been at the forefront of business broadcasting for the past 14 years, having first applied her trade at Summit TV. She made history by becoming the youngest business editor in the country at 25.
“Over past few months Mgabadeli successfully hosted the Big Debate on eNCA, so it was only natural that the channel will tap into her already well recognised business talent. Mgabadeli is a winner of various business journalism awards,” said Mapi Mhlangu, channel news director.
“Often business and finance are viewed as too elitist, I want to take the viewers on a journey about the subject that affects their daily lives,” Mgabadeli said. She will work closely with Arabile Gumede, who is already doing business update on the channel everyday on News Night. He will be anchoring the business slot of the show every Friday.
Jana Marais new editor of Finweek
Media24 Weekly Magazines has announced the appointment of Jana Marais as editor of Finweek magazine, effective from 1 October 2014.
Marais joins the title after spending several years as senior business reporter at Sunday Times. Prior to this she spent significant years in senior positions at Rapport, Beeld, Sake24, Bloomberg News and even a stint in London as correspondent for Metal Bulletin.
Marais says that her vision for Finweek is to equip readers to ask the right questions when making decisions that affect their finances, as well as how financial news impacts on their pockets.
“We’re tremendously excited for Jana to join the Finweek team,” says Charlene Beukes, CEO of Media24 Magazines. “Her wealth of experience stretching over more than a decade covers a variety of sectors, making her the ideal candidate to lead the Finweek brand from strength to strength.”
FAST COMPANY SA appoints contributing editors
Seasoned industry editor and journalist Louise Marsland and consulting brand manager Anneleigh Jacobsen, have been appointed contributing editors to FAST COMPANY SOUTH AFRICA which launches in October in South Africa.
Marsland, a former editor of leading media and marketing industry titles AdVantage, Bizcommunity.com and Marketing Mix, will focus on the creative industries for FAST COMPANY SA. Marsland has worked for more than two decades as a journalist and editor across daily newspapers, magazines and online media.
Jacobsen is a career marketer, having held senior brand management positions at leading FMCG brands Procter & Gamble and National Brands. Jacobsen now works with a portfolio of niche clients in the areas of brand strategy, brand development and implementation, and marketing skills training through her consultancy, The Brand Conservatory; and is also a partner in Veldt homeware.
Pondering Panda welcomes Jill Barnes as client director
Consumer insights company Pondering Panda has welcomed research industry veteran Jill Barnes as their new client director. Barnes, having managed and directed insights for Cadbury, Tiger Brands, Johnson & Johnson, and Coca-Cola, has extensive experience on both the industry and client-side of market research and has joined Pondering Panda to add to their capability in supplying client insights.
Having worked extensively in Africa, she plans to use her outstanding knowledge of research on the African continent to help clients formulate effective growth strategies in South Africa and beyond.
“I’m excited to bring my client-side experience to Pondering Panda to increase the added value that’s so desperately needed on the supplier side. And having worked in traditional research for so long, it’s an incredibly exciting opportunity to be involved with cutting-edge research technologies,” Barnes said.
Barnes’ hiring is part of a wider recruitment drive by Pondering Panda to strengthen their position as market leaders in digital research, as well as improve their expertise in other African countries.
140 BBDO focuses on creative leadership, adds red to the mix
140 BBDO has strengthened its creative leadership with the appointment of Liam Olding as creative director. Olding hails from Johannesburg where he was executive creative director at Switch, running their start-up advertising division. Prior to that Olding was a creative Director at 140 BBDO sister agency, Net#work BBDO.
140 BBDO recently moved into new offices in Cape Town city centre, a move that agency creative head Mike Schalit, says is in line with their ambition to give 140 BBDO an increased competitive edge. “It’s been great to welcome Liam to our new ultra-modern home, he brings a sense of entrepreneurship to the team based on his experience running the new ad division at Switch. He also has a bit of that Joburg ‘chutzpah’ which we like.”
Olding will work across the agency’s client set and will take the lead in growing creative talent at 140 BBDO.
Bestmed appoints Chris Luyt as marketing executive manager
Bestmed, one of South Africa’s five largest medical aid schemes, has appointed Chris Luyt as group executive manager for marketing, communications and distribution.
Prior to joining Bestmed, Luyt was chief marketing officer at Petros Business Solutions. He is no stranger to the medical aid industry and the scheme as he worked for Bestmed for 19 years, where he served in different positions ranging from head of membership affairs, client services head, and chief marketing officer.
“We are excited to have Luyt return to the Bestmed stable. During his tenure at the company, he was instrumental in maintaining member retention, and ensuring innovative product development to suit our members’ needs. He returns with a wealth of industry knowledge and experience, and we are confident that he will take the scheme to greater heights,” said Dries La Grange, Bestmed’s CEO.
Dashboard appoints new account director
Research and strategy company, Dashboard Marketing Intelligence, has appointed Sarah Larter as an account director. Larter has 13 years’ experience in marketing research having cut her teeth at Research International before joining GlobalEdge, and then as a founder member of Millward Brown’s Cape Town branch.
Over the years, her strong grounding in the analytical side of research has benefited clients across several sectors including financial services, alcoholic beverages, fuel, and other FMCG categories. The 10 year old company (Dashboard) is gearing up for an e-commerce boom in Africa. It recently launched a media consumption measurement tool in Ghana and Nigeria and already conducts continent-wide customer experience, brand health and out-of-home audits for global clients. Larter’s experience with brands and how they are measured and perceived in multiple different channels will add to Dashboard’s expertise in this area.
Who’s won what
PR Expert clinches SA’s first dance movie aimed at youth
Hear Me Move is South Africa’s first sbujwa dance movie. Sbujwa is a South African urban dance form that fuses various South African dances with other African dance forms.
“We needed a partner who could drive all of our PR and marketing efforts to create awareness and exposure for the film which opens in cinemas from 19 December 2014. After meeting with Janine we devised a PR plan which has some pretty big goals on a limited marketing budget,” said Fidel Namisi, scriptwriter and producer.
“This movie is not just a movie, it’s a movement,” says Lloyd. “Not only will audiences get to see the latest music, dancing and talent, but it is a look into our urban youth culture like it truly is – energetic, vibrant and uniquely South African.”
FusionDesign to manage destination marketing for Groot Constantia
FusionDesign, a full service integrated brand agency based in Cape Town, has secured the marketing contract for Groot Constantia – South Africa’s oldest wine farm.
Groot Constantia has been in existence for 329 years this year. Wine has been produced on the estate without interruption since 1685 and today the estate is owned by the Groot Constantia Trust – a non-profit company which ensured that Groot Constantia is beautifully maintained and operated to the highest standards.
The relationship between Groot Constantia and FusionDesign began with the successful development of the #FeelGrootConstantia campaign which was the beginning of a five year development plan for the wine estate.
Who’s making moves
Primedia Broadcasting unveils new logos across all brands
Primedia Broadcasting, one of South Africa’s biggest independent broadcasters has revealed new looks for all five of its commercial brands: 947, 702, KFM, CapeTalk and EWN as well as the anonymous tip-off service, Crime Line and a refreshed logo for the broadcaster itself.
“Our brands all take pride in being relevant to the communities that they serve, and have thus evolved with their audiences over the years,” said Primedia Broadcasting CEO, Terry Volkwyn. “The new logos have been designed to better reflect the brand positioning of the stations and EWN as they are now, and where they are going.”
Extensive research was conducted by Yellowwood Brand Architects, who devised brand prints for each station, EWN, Crime Line and Primedia Broadcasting to distill the core values of each platform, and identify the key needs to take the brands forward.
All of the new logos reflect a strategic move that the broadcaster made a number of years ago, to move beyond terrestrial radio, into multi-platform content creation.
EWN, KFM and 947 have already launched their new looks, which can be seen on the websites, apps and social media properties. 702, Cape Talk and Crime Line will be revealing their new logos later this month.
New look for eNCA
All on air logos, stings and graphics have been updated with fresh designs and arieal urban photographs of city landscapes. This will strengthen the positioning in the viewer’s mind and keep the brands fresh and relevant. The imagery unfolds on screen and takes the brand forward with a distinct edge, distinguishing it from all other news channels.
“News is constantly changing because our reality is evolving. News make people feel more connected and in touch with their world. The new look is contemporary and urban, and hopefully does this,” said Cecil Lyons, head of marketing at eNCA.
The eNCA.com website is also undergoing a re-brand as it marks its first year anniversary. The site has enjoyed great success in a short period, both in terms of the online product and its audience. The official Effective Measure numbers show that the site attracted over 730 000 unique browsers this July, which is unprecedented in South Africa for such a young site.
MTV snaps up exclusive African TV rights toThe Tonight Show starring Jimmy Fallon
Youth entertainment channel MTV (DStv Extra, Compact & Premium, channel 130) has acquired exclusive African TV broadcast rights to U.S. talk show ratings winner The Tonight Show Starring Jimmy Fallon from NBC Universal International Television Distribution.
Starting Wednesday 24 September 2014, MTV will air a daily dose of Fallon’s trademark chat, humour, superstar guests, audience participation and more at 18:00 CAT (weekdays). An omnibus edition will run on the weekends from 17:00-19:00 CAT, Saturday-Sunday.
Having taken over the reins of The Tonight Show from late night legend Jay Leno in February 2014, Fallon has refreshed and reinvigorated the late night fixture, bringing a high energy feel to the franchise.
Commented Dillon Khan, channel director, MTV and VH1, South Africa, “MTV and Jimmy Fallon have a long history of collaboration, going back to 2002 when he hosted the Video Music Awards. We are delighted that Jimmy will be joining our line-up as star of The Tonight Show.”
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